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Michela Morsella
PRODUCT MANAGER | MARKETING & INNOVATION | LIFE SCIENCE LOVER | M.Sc. | STEM | INTERNATIONAL PHD SCIENCE | EMBA
Michela Morsella, PhD, MBA is a Product Manager at Molteni Farmaceutici, specializing in Neuroscience, Oncology/Hematology (pain), and Anesthesia.1 She is a highly qualified professional with a strong background in pharmaceutical marketing and biomedical research.
Professional Experience
Michela's current role involves developing strategies for product management in her areas of expertise.1 She is dedicated to marketing and innovation in the life science sector.4
Educational Background
Michela holds both a PhD and an MBA, demonstrating her commitment to continuous learning and professional development.5 She recently completed her Executive MBA, which she describes as an intense but incredibly rewarding journey.5
Recent Activities
In May 2024, Michela participated in a transformative journey to Boston with EMBA Ticinensis, gaining valuable insights and inspiration.2 She is actively involved in networking within the pharmaceutical and metrology industries.3
Personal Qualities
Michela is known for her dedication to professional growth and her enthusiasm for learning. She values networking and relationship-building, as evidenced by her attendance at events such as book launches related to the power of relationships.6
Michela Morsella's diverse skill set, combining scientific expertise with business acumen, positions her as a valuable asset in the pharmaceutical industry, particularly in product management and marketing strategies for complex medical fields like neuroscience and oncology.
Highlights
Last weekend, I had the pleasure of conducting a lecture for students enrolled in the Master in Drug Design and Development (PSF) at the University of Pavia. Our focus was on the key pillars of pharmaceutical marketing, specifically delving into "How to Develop a Go-to-Market Strategy." It was an insightful session where we explored the essential components of creating effective marketing strategies within the pharmaceutical industry. We analyzed pharmaceutical stakeholders ecosystem, the life cycle of the product, the importance of brand positioning, value proposition development and some regulatory and financial considerations. Integrating marketing principles into a course on drug design and development is crucial for understanding the various mechanisms that underpin the business side of an organization. It equips students with a comprehensive view of how scientific innovation can be successfully translated into market solutions, ensuring they are well-prepared for the multifaceted challenges of the industry. Thank you to the University of Pavia for this opportunity (Simona Collina, Pasquale Linciano Daniela Rossi @Emanuela Martino) and to the students for their participation. #PharmaceuticalMarketing #GoToMarketStrategy #PSF #UniversityOfPavia
Alessandro Callari Alessio Colleoni Alessandra Corona Giorgio Emmola Margherita Faenzi Francesca Fortuna Gianmarco Gemma Giorgia Giordano Ilaria Guarino gabriele hamdan Davide Maccario Annarita Maselli Michele Nigro Antonia Nutini Giada Ombrosi Mattia Paganini Elena Piras Loru Giuseppe Quattrocchi Ilaria Ragione Federica Roma Erica Smiroldo
𝗘𝘅𝗽𝗹𝗼𝗿𝗶𝗻𝗴 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝘁 𝗜𝘃𝗲𝗰𝗼 𝗚𝗿𝗼𝘂𝗽'𝘀 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗮𝗹 𝗩𝗶𝗹𝗹𝗮𝗴𝗲
Recently, I had the incredible opportunity to spend a day at Iveco Group's Industrial Village in Turin as part of my EMBA Ticinensis program. It was a day filled with insights into the future of transportation and the cutting-edge technologies shaping the industry. From the comprehensive presentations on Iveco Group's corporate strategy and business units by Mirna Zerekli, to the captivating demonstrations of innovation and digital transformation led by Fabrizio Conicella, the day was both enlightening and inspiring. The highlight of the visit was the chance to experience firsthand the latest advancements in vehicle technology, including test drives of the Heavy S-way and eDaily models. Special thanks to @Carlo Poggi for guiding us through these experiences. Exploring the Innovation Hub Control Room and touring the Industrial Village, museum, and vehicles provided valuable insights into Iveco Group's commitment to excellence and innovation. I'm grateful to Laura CALI', @Martini Andrea, and Diego Borghese for their informative tours and discussions. Thank you to everyone at Iveco Group for hosting us and for providing such a memorable and enriching experience. I look forward to applying the knowledge gained from this visit to my future endeavors in the business world. A special thanks to Martina Bosco who organized this amazing experience! #IvecoGroup #IndustrialVillage #Innovation #DigitalTransformation
