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Michele Santos

Marketing Specialist at Texas Library Association

Michele Chan Santos is a skilled marketing specialist currently employed at the Texas Library Association, overseeing promotional activities for educational programs and events to engage over 6,000 members via various channels like email campaigns, social media, and news articles on txla.org.

In her role at TLA, Michele also serves as the assistant editor for the Texas Library Journal, contributing extensively to the publication, and manages content creation for multiple social media platforms including Facebook, Twitter (@TXLA), and Instagram. Additionally, she plays a pivotal role in curating content for the association's podcast, the #Librariestransformtexas podcast.

Prior to her tenure at TLA, Michele worked as a communications specialist at TMF Health Quality Institute for three years. Her responsibilities included developing and refining communication materials such as email newsletters, flyers, PowerPoint presentations, and case studies for hospitals. She was actively involved in producing white papers and change packages to support the institute's objectives.

Before transitioning into communications, Michele honed her skills as a journalist, serving in various roles such as reporter, writer, and copy editor. She previously held a full-time position at the Austin American-Statesman and has contributed content to reputable publications like the Dallas Morning News and WebMD.com.

Michele holds a Master of Science in Journalism from Northwestern University, and a Bachelor of Arts in English from Colorado College. Her diverse professional background showcases a blend of journalistic expertise, communication skills, and marketing acumen acquired through her experiences in the industry.

Michele Santos
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Location

Austin, Texas, United States