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Michele Lestingi
Helping companies grow their business online - Google Marketing Solutions
Michele Lestingi is a highly experienced New Business Strategist at Google, specializing in helping Italian companies achieve their marketing goals through Google advertising solutions on various platforms including Search, Display, YouTube, and Mobile apps.
With over 8 years of international experience in account management, sales operations, and strategic planning, Michele is a results-driven professional known for his 360-degree approach to sales and customer lifecycle management.
His expertise lies in shaping performance advertising strategies, fostering long-term relationships with publishers and advertisers, and emphasizing customer experience as crucial for brand differentiation and customer value management strategies.
Michele holds a Laurea Triennale in Business Administration and Management as well as a Master's degree in Business Administration and Management from Università Commerciale 'Luigi Bocconi'.
He has held key positions at Google, including Account Executive, Senior Account Manager, and Digital Marketing Manager, and has previous experience at Lucini&Lucini Communications Group, 77Agency, and Groupon.
Passionate about digital media, new technologies, and engaging with people, Michele's international background from living, studying, and working in Italy and Ireland adds a unique perspective to his strategic approach.
Highlights
TikTok + TV = la coppia perfetta ♥️
+9.4% di Extra Reach 📊 x3 efficienza nella Incremental Reach 🌟 x8 Incremental Impact sul mid-funnel 🎯
Sono questi gli straordinari risultati che #Rimmel ha raggiunto grazie a #TikTok e a una strategia full-funnel rivolta a GenZ, Millennials e GenX.
Questi risultati dimostrano che includere TikTok nel mix dei media è una strategia vincente per aumentare la visibilità e l'attenzione del brand. Scopri tutti i dettagli nel case study: https://lnkd.in/dEtYC4Qy
Un grazie particolare al team di Rimmel e Zenith Media che hanno creduto in TikTok e approcciato la piattaforma con uno stile nativo ed efficace: Pierluigi Petracca Daniela Galasso Valeria Castelli Claudia Iirillo Sarah Longo Livia Falcioni Giuliano Cini Hanane Yessou Alice Porrati Rita Cimmino Beatrice Guasti Giulia Lunari Francesco Iacobitti Francesca Sonzini
Nivea has always been at the forefront of innovation and chose TikTok to relaunch its Nivea Micellar Water product, driving sales in stores.
The brand closely collaborated with TikTok to design a media and creative strategy aimed at directly impacting sales, all measured through a Geo Lift study in partnership with Circana.
The results were nothing short of incredible, with a remarkable +5.9% uplift in offline sales 🚀 🚀 🚀 The campaign not only met but exceeded industry standards, achieving a +51.3% sales uplift compared to Circana norms.
"The winning weapon of this collaboration was the choice of launching for the first time a 100% native TikTok campaign, for the creators and tone of voice used, narrating the product with a young and fresh language, consistent with the platform. This allows to reach a positive offline sales uplift and an incredible increase of video views" said Benedetta Bagnato, Senior Brand Manager of Nivea Face
This case clearly demonstrates, once again, how TikTok directly drives offline sales and sales lift 📈 📈 📈
Ilaria Balena Francesca Mattioli Michela Casoli Livia Falcioni Giuliano Cini Beatrice Guasti Alice Porrati Rita Cimmino Viktoria Califano Nello Amato Francesca Sonzini 👏 👏 👏 👏 👏 👏 👏
