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Michele Weisman
Social Media, PR, and Marketing Professional
Professional Background
Michele Weisman is a highly accomplished marketing professional with a vast array of experience in digital marketing and strategy. Currently, she holds the position of Social Media Manager and Vice President at the Private Bank within JPMorgan Chase. In this pivotal role, Michele is responsible for overseeing social media strategies that enhance the brand's online presence and engage with customers effectively. Her expertise encompasses both agency and brand sides of marketing, providing her with a comprehensive understanding of the digital landscape.
Prior to her current role, Michele served as the Social Media and PR Manager at AmTrust Financial. In this position, she was instrumental in developing and executing social media campaigns that elevated the company’s brand awareness and public relations efforts. Her tenure at Mutual of America as the Social Media Manager further solidified her reputation as a leader in workplace social media strategy, where she launched the company’s inaugural social media campaigns on platforms like Facebook, Twitter, and LinkedIn.
Michele's journey in the marketing realm began at Likeable Media, a prominent social media and word-of-mouth marketing firm. She commenced her career there as a programming intern in 2009, quickly rising through the ranks due to her exceptional contributions. As an assistant to the CEO, she acquired invaluable experience and insights into effective leadership and strategic planning. Michele eventually transitioned into roles such as Marketing Operations Manager and Social Media & PR Manager, where she was charged with crafting content and building relationships with journalists and brand marketers.
In recognition of her talents, Michele earned a spot among the 70 Rising Social Media Stars, as highlighted by the influential marketing expert Mark Schaefer in 2014. This accolade is a testament to her creativity and effective approaches in the swiftly evolving world of digital marketing.
Education and Achievements
Michele Weisman holds a Bachelor of Science degree in Marketing Management as well as in Television, Radio, and Film from the esteemed Martin J. Whitman School of Management and S.I. Newhouse School of Communications at Syracuse University. Her education laid a solid foundation for her successful career, with rich coursework that integrated communication strategies and marketing principles.
To further expand her global perspective, Michele also studied at Syracuse University London, enhancing her understanding and appreciation of international marketing practices. This diverse educational journey has equipped her with the skills and knowledge necessary to navigate the complexities of the marketing industry successfully.
Personal Passion
Outside of her professional endeavors, Michele is an ardent college basketball fan, showcasing her enthusiasm for sports and community engagement. Furthermore, she is passionate about leveraging social media for social good, which is emblematic in her founding of the nationally acclaimed #LikeableChat on Twitter. This platform engages participants in meaningful discussions about social media best practices, thereby reinforcing her commitment to nurturing community and knowledge sharing within the marketing field.
Michele also has a vibrant personality online, where she tweets under the handle @ottogrl, sharing insights, updates, and interactions with her followers. Her blend of professional expertise and personal interests resonates well with those who engage with her content, illustrating that she is not only a marketing maven but also an approachable and relatable professional in the digital space.
