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Michelle Beeson

Senior Analyst at Forrester | Digital Strategy | Customer Experience

Michelle Beeson is a Senior Analyst at Forrester Research, specializing in digital strategy, Customer Experience (CX) research, and executive advisory.1 With over 15 years of experience in the field, she has established herself as a thought leader in the industry.1

Areas of Expertise

Michelle's research primarily focuses on:

  • Omnichannel customer experience
  • Digital trends
  • Digital business strategy

Her work involves analyzing how digital technology and changing consumer behavior impact businesses and their strategies.36

Professional Background

As a senior professional at Forrester, Michelle provides valuable insights and guidance to customer experience professionals.3 Her role includes:

  • Conducting research on digital trends and customer experience
  • Offering executive advisory services
  • Contributing to Forrester's publications and podcasts

She has been featured in various Forrester resources, including the CX Cast podcast, where she recently discussed shared CX in the context of brands selling products through retailers.5

Industry Recognition

Michelle Beeson is a sought-after speaker in the customer experience field. She has been invited to present at notable industry events, such as:

  • CX Summit EMEA 20242
  • Customer Experience Exchange UK3
  • Future of Customer Contact conference4

Her expertise and insights are valued by professionals seeking to enhance their understanding of digital business strategies and customer experience in an evolving technological landscape.

Highlights

Sep 6 · forrester.com
321: Shared CX - Forrester
321: Shared CX - Forrester

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Michelle Beeson
Michelle Beeson, photo 1
Michelle Beeson, photo 2
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Experience

Senior Analyst at Forrester (January 2022 - Present)
Analyst at Forrester (January 2014 - March 2022), Senior Consultant at Forrester (May 2011 - December 2013), Senior Research Executive at Synovate (September 2008 - April 2011), Researcher at University of Cambridge, Autism Research Centre (May 2007 - September 2008)

Education

MA Cantab in Social & Political Sciences from University of Cambridge (2003 - 2006)

Location

London Area, United Kingdom