Sign In

Michelle Brintnall Chester

Head of Brand Strategy & Marketing, Startup Studio @ General Mills | Mentor | Writer | Coach | Optimist

Michelle Brintnall Chester is a dynamic brand builder, strategist, and leader with a passion for working with compelling brands and challenges.

Michelle has a background in brand strategy and marketing, having held roles such as Head of Brand Strategy & Marketing at Gold Medal Ventures at General Mills, Brand & Experience Strategy Lead at General Mills, Content Strategy Lead at General Mills, Head of Brand Marketing at Caribou Coffee, and various positions at Periscope, Target, and Verizon Wireless.

Michelle's education includes studying BBA in Marketing at the University of Notre Dame, where she also served as the President of the Marketing Club.

Michelle has a keen focus on clarity, storytelling, and diversity in her work, aiming to leave things better than she found them and empowering rising leaders through mentoring.

In her career, she has collaborated with founders on brand and business strategy, taught brand strategy and equity classes, spoken on podcasts about brand building and storytelling, and furthered her knowledge through a graduate-level brand design class at the Harvard School of Design.

Highlights

Aug 16 · linkedin

CUT & PASTE ✂️🗒️

SuperZoo 2024! What a blast. Lots of learning, team time and fun. I’m so proud of what our team at Fera Pets, Inc. is building and how Dr. Michelle Dulake and Emily Hsu are helping pets live longer, happier, and healthier lives.

This week was a great time to use a skill required of all top strategists: transferable, CUT & PASTE EMPATHY. ✂️🗒️

Do I own pets? No. Have I ever? No. Do I make a living out of deeply understanding consumers and building purposeful brands to serve them? Hellllll yeah. And it’s been such a fun ride. 🤩

Digging into the Pet industry has been a career highlight and I am just getting started. Let’s go! 🚀

Jul 29 · linkedin

The Room 2024 Women's Leadership Summit in Ojai, CA | A true career highlight for 2024. Part career development, part personal development/therapy chaser, part friendship building...I will never forget the joy, the rejuvenation, the safety, the growth from this weekend.

Thank you to the entire remarkable team at The Room for having me and building this space with IMMACULATE vibes. And as always, I rise because of the women who speak my name in rooms I'm not in - that's you, Sialoren Spaulding & Vanessa Santana. Thank you.

Camera roll dump is here. My biggest lightbulb moments coming soon!

#WomenInTheRoom #CareerDevelopment #WomenWhoLead #TheRoom #OjaiValleyInn

Michelle Brintnall Chester
Add to my network

Location

Minneapolis, Minnesota, United States