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Michelle D’Alessandro

Director of Brand Strategy at Bailey Brand Consulting

Michelle D'Alessandro, MBA, is an accomplished marketing leader known for her innovative strategies that enhance brand value and drive business growth through consumer-focused experiences.

With a solid foundation in both direct to consumer and B to B marketing across diverse industries like healthcare, consumer products, and manufacturing, Michelle excels at translating business goals into actionable plans and executing successful marketing campaigns.

Her ability to leverage data and qualitative insights to exceed customer expectations has been key to her success in leading teams and projects in both large enterprises and start-up environments.

Michelle's impressive career includes notable roles such as Director of Brand Strategy at Bailey Brand Consulting, Director of Marketing Strategy at UnitedHealthcare Medicare & Retirement, and Director of Advertising & Mass Media at UnitedHealth Group.

Her past experiences at companies like Crayola, Winpak, and P&M Products USA, Inc. have contributed to her expertise in effective communication at all organizational levels and driving stakeholder alignment for decision-making.

Michelle holds a Bachelor of Science from Penn State University and a Master of Business Administration from Villanova University, showcasing her commitment to continuous learning and professional development.

Michelle D’Alessandro
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Location

Greater Philadelphia