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Michelle Frys

Brand Strategy and Marketing Director

Michelle Frys is a seasoned brand marketer, change agent, and storyteller with over 15 years of experience in various industries such as health and wellness, retail, fashion, beauty, pet food, consumer electronics, and non-profit sectors.

She believes in the power of consumer insight, creativity, and data-driven analytics to build and maintain strong brands, alongside a deep understanding of business and a clear action plan.

Michelle is skilled in business and communications strategy, integrated marketing, new product launches, digital marketing, social media strategy, analytics, package design, corporate and retail partner integration, website design, campaign execution, financial management, and CRM program development.

Her passion lies in developing and leading dynamic, integrated teams while fostering trust, humility, and a results-driven approach.

Michelle Frys studied at the University of Wisconsin-Madison and has held key roles such as Senior Director of Marketing at UnitedHealthcare, Senior Manager of Marketing at Target, Account Director at Colle+McVoy, and Account Executive at Fallon.

Michelle Frys
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Location

Minneapolis, Minnesota, United States