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Michelle Gaster
Senior Director, North America e-Commerce
Professional Background
Michelle Gaster is a seasoned executive in the world of retail and e-commerce, recognized for her innovative approach to merchandising and brand strategy. With over a decade of experience in the fashion and luxury sectors, Michelle has made significant contributions to prominent brands, steering their operations towards unprecedented growth and consumer engagement. Currently serving as the Senior Director of North America E-Commerce and Outlet E-Commerce at Coach, she is at the forefront of the digital transformation of the retail landscape. Her leadership has been instrumental in enhancing Coach's online presence and refining its overall e-commerce strategy to meet the evolving needs of consumers.
Prior to her current role, Michelle demonstrated her expertise as the Director of Merchandising for Outlet E-Commerce at Coach, where she was responsible for executing strategic initiatives that drove sales and improved inventory turnover. Her keen understanding of market trends and consumer behavior propelled her to the role of Senior Merchandising Manager for Global Corporate Merchandising Handbags, where she navigated complex market challenges to deliver outstanding results. Michelle's early career included impactful positions, such as Senior Assistant Buyer for European Couture at Bergdorf Goodman, where she honed her skills in luxury merchandising and learned the nuances of high-end retail.
Moreover, Michelle's journey began with a design internship at Gehry Partners, LLP, working on the prestigious Forest City Ratner Brooklyn Atlantic Yards Project. This experience provided her with a unique perspective on architectural design and project management, allowing her to blend creativity with business acumen throughout her career.
Education and Achievements
Michelle's educational background is as impressive as her professional journey. She holds a Bachelor of Arts degree in Architecture and Design from the prestigious University of Pennsylvania, where she cultivated a strong foundation in design principles and critical thinking. Her pursuit of knowledge led her to The Wharton School, where she obtained a Master of Business Administration with concentrations in Marketing and Operations Management. This combination of education equips her with a rare blend of creative and analytical skills, making her a powerhouse in the e-commerce and retail sectors.
Throughout her career, Michelle has consistently demonstrated a commitment to excellence, evident in her strategic thinking and ability to inspire teams. Her vision for a customer-centric approach to e-commerce has set benchmarks within the industry and fostered innovative changes that enhance shopping experiences.
Achievements
Michelle Gaster’s tenure at various leading organizations reflects her dedication and expertise, underpinning her numerous achievements. At Coach, she has played a pivotal role in launching and enhancing their e-commerce platforms, significantly boosting online sales and expanding the brand's reach across North America. Her strategies have not only focused on product merchandising but also on enhancing user experience through data-driven insights and customer feedback.
Moreover, Michelle's accomplishments extend beyond e-commerce, with successful projects in merchandising that have defined product categories and directed brand narratives in compelling ways. Her passion for connecting consumers with expertly curated products has made her an influential figure within the retail community. As a result, she has been a sought-after leader within teams, fostering a culture of collaboration and innovation that continues to lead to outstanding results.
Michelle's journey in the fast-paced world of fashion and e-commerce showcases her ability to adapt and thrive in a constantly evolving industry. Her combination of architectural insight and business management brings a unique perspective to her current role, equipping her to tackle the challenges of the modern retail environment with finesse and strategic foresight.
