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Michelle Gattenio
Sr. Marketing Manager Culture for Captain Morgan, Zacapa & Mr Black @ Diageo
Michelle Gattenio is a highly accomplished professional with a strong background in culture, partnerships, advertising, and marketing. She holds a Bachelor's Degree in Advertising, with a focus on Communication and Psychology, from Boston University. Michelle also attended Walsh Jesuit High School for her early education.
Throughout her career, Michelle has held several key positions at renowned organizations. At Diageo, she served as a Senior Manager for Culture & Partnerships for various brands like Captain Morgan, Zacapa, Mr. Black, Ketel One, and Crown Royal. She also worked as a Category Manager and led initiatives in advertising, content, production, and B2B partnerships. Prior to her time at Diageo, Michelle was part of the Brand Engagement team at PepsiCo's Creators League Studio, focusing on brand engagement and marketing strategies.
Michelle's professional journey includes a diverse range of roles, demonstrating her versatile skill set and expertise. She has experience in digital marketing, e-commerce, advertising, content creation, and brand management. Michelle has also been recognized for her contributions, being named in the '40 Under 40' list by Brand Innovators. Her editorial skills were honed during her tenure as Editor-in-Chief at The Buzz, Boston University's Lifestyle Magazine.
In addition to her corporate roles, Michelle has been actively involved in various internships and leadership positions during her academic years. She has worked with prestigious brands like Club Monaco, Gap Inc., and Mara Hoffman, gaining valuable insights into retail and fashion industries. Michelle has also contributed to renowned publications such as Dazed & Confused Magazines and Boston Common magazine, showcasing her expertise in PR, marketing, and events.
Michelle's commitment to personal and professional development is evident from her involvement in organizations like Delta Gamma, where she held leadership roles as VP Foundation and Director of Electronic Commerce. Her enthusiasm for the field of advertising and marketing is further highlighted by her early experiences as an Intern/Writer at 2Threads.com and as a Brand Ambassador with the Youth Marketing Connection.
Highlights
This one was really special—what started as brief to grow awareness for 21Seeds evolved into an incredibly fun and, dare I say, iconic moment for millennial pop culture. Launch week has been a dream, and we're just getting started!
Huge shoutout to the dream team that brought this to life: Adrienne Cuschieri Grooms, Megan Green, Sam Salameh, Christina Choi, Jamie Arias, Alexandra Britt, David Porter, Kat Hantas, Nicole (Hantas) Emanuel, Sarika Singh, starpower llc, FACTORY PR, Wheelhouse, NVE Experience Agency and Fake Empire.
Beyond proud of the wildly talented team who brought Crown Royal's (and Diageo's!) first #superbowl campaign to life. It was a herculean effort, but hopefully is a fun reminder of how easy it is (and how great it feels) just to say "Thank You!"
A MASSIVE THANK YOU to the teams at Taylor, starpower llc, Anomaly, VaynerMedia & NVE Experience Agency for being the absolute best partners in the game.
Nicky Heckles, Sophie Kelly, Hadley Schafer, Jennifer Rapp, Camille Hemming, Erica Joseph, Brian Boline, Tyler Cook, Tracy Bussan, Rick Pineda, Lindsay Wallner
#ThankYouCanada #CrownRoyal #superbowl2023 #superbowllvii
