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Michelle Goodall
Community | Community Led Growth | Community Based Marketing | Marketing Consultant Speaker and Trainer
Michelle Goodall is a seasoned community consultant and marketing professional based in London, UK, with over 25 years of experience in community strategy, digital marketing, and communications. She specializes in community-led growth and community-based marketing, helping businesses enhance their marketing strategies and achieve growth through effective community engagement.
Professional Background
Goodall has worked with a diverse range of prominent brands and organizations, including Unilever, BBC, Coca-Cola, and eBay, as well as supporting startups and non-profits in developing their marketing and community strategies. Currently, she operates as a consultant, author, and trainer, focusing on creating go-to-market strategies and coaching teams on community integration into their marketing efforts.12
Previously, she held significant roles such as Chief Marketing Officer at Guild, a platform designed for building professional communities, and has also worked as a digital director and account manager in various marketing and PR firms.12
Contributions and Recognition
Goodall co-authored the book "Community Based Marketing" and is recognized for her expertise in community building. She has received accolades including the D&AD Pencil for creative design and the International Trainer of the Year award from Econsultancy. Her insights on community strategy are highly sought after, leading to her being referred to as the "Queen of Community" by peers in the industry.12
Current Focus
Michelle Goodall is actively involved in promoting the importance of community in business growth, emphasizing its role in enhancing sales conversions, client retention, and brand authority. She offers training and workshops tailored to organizations looking to harness the power of community for their marketing strategies.123
Highlights
Bittersweet day. Migrating the 1300 member strong Comms & PR Pioneers Community from Guild to LinkedIn. Work in comms/PR or aligned disciplines? Come and join our inclusive, supportive, free community of practice https://lnkd.in/e-gsva3G #PR #Comms #Community
I spoke at Community-led World Summit yesterday on the topic of aligning #marketing and #community, launching a new framework - Commarketing™️.
A day full of great conversations, connections + learnings from those doing community around the globe. Props to MC Margaux Miller the BEST in the business and a force of nature!, thanks to 1,100 of you who joined us virtually (please wave / say hello in the comments) and the sponsors who make events like this happen! Hello to old friends and new friends made, including community legends from outside of the UK. Hope you enjoyed London during crazy Euros footy fever! ⚽️
Shout out to the amazing speakers: Rachael Silvano, Charlotte Kennett, Grigor Kotzev, Catherine Park, Simon Tomes, Ruthie Berber, Chauntelle Lewis, Paz Pisarski, Mo Malayeri, Stuart Clark Rosie Sherry, Ilker Akansel, Richard Millington, Arfah Farooq 🇵🇸, Brian Oblinger, Valentina Ruffoni, Nikki Thibodeau 🤩 Sophia Khan Sade Akindele, MBA, ENV SP, Tali Leibowitz, Michelle Sims Blaise Grimes-Viort (I hope I haven't forgotten anyone!) 😎
Special thanks to Serena Snoad who was asked to "please take a few shots of me on stage not looking like I'm chewing a wasp" - she totally nailed the brief! 📸
The biggest thanks goes to Francisco Opazo and the Led by Community team volunteers who deserve our gratitude... and a big lie down. 🙌🏽
Alt image - Michelle Goodall, Richard Millington, Rosie Sherry, Ilker Akansel looking smiley and not all like they are chewing wasps. Meanwhile a pesky photobomber behind us tries to give us finger horns.
#community #communitybuilding #communitymanagement #communitybasedmarketing #communityledgrowth #communityledworld2024
