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Michelle Graves

Commercial Director at Contagious

Michelle Graves is a seasoned professional with over 15 years of experience in sales, senior management, business development, publishing, events, and technology. She excels in creating sales and product strategies, building and developing teams, and consistently achieving sales targets across various industry verticals. Michelle has a strong business acumen and commercial focus, gained from working at different organizational levels in Start Ups, SMEs, and PLCs.

Highlights

Mar 21 · linkedin

☄ “𝐇𝐨𝐰 𝐝𝐨 𝐈 𝐠𝐞𝐭 𝐦𝐲 𝐛𝐫𝐚𝐧𝐝 𝐭𝐨 𝐦𝐨𝐯𝐞 𝐚𝐭 𝐭𝐡𝐞 𝐬𝐩𝐞𝐞𝐝 𝐨𝐟 𝐜𝐮𝐥𝐭𝐮𝐫𝐞” 𝐬𝐚𝐢𝐝 𝐛𝐲 𝐞𝐯𝐞𝐫𝐲 𝐛𝐫𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫 𝐚𝐧𝐝 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞, 𝐞𝐯𝐞𝐫, 𝐬𝐢𝐧𝐜𝐞 𝐜. 𝟐𝟎𝟏𝟓.

𝐀𝐍𝐍𝐎𝐔𝐍𝐂𝐈𝐍𝐆: 𝔹𝕣𝕒𝕟𝕕𝕤&ℂ𝕦𝕝𝕥𝕦𝕣𝕖, 07.11.24 in London and TBC Q1/2 2025, NY. 🌍

Cultural relevance and resonance is an essential consideration of building and growing brands. Its commercial impact is well-evidenced.

🍏 Brands with the highest Cultural Resonance Score grew 25% more than their competitors last year, according to TMA, with the top three culturally resonant brands in its study growing at twice the rate of their competition.

↗ ENTER....𝐁𝐫𝐚𝐧𝐝𝐬&𝐂𝐮𝐥𝐭𝐮𝐫𝐞, a dedicated event to this topic (I think the only 🤓) that I’ve set up with an awesome female-founded team of brilliant event and content pros Charlotte Williams, Josephine Andrews, and Vanessa Sawyerr.

We're bringing our cumulative experience at Cannes Lions, Contagious, Wall Street Journal and Haymarket to this new initiative, to create the kind of event we'd want to go to ourselves...interesting, interactive, candid and provocative.

For one day in London/ NY, we'll look at one of the most exciting (and thorny) topics in the brand marketing space: how to build meaningful brands which 𝐦𝐚𝐤𝐞, 𝐬𝐡𝐚𝐩𝐞 𝐚𝐧𝐝 𝐝𝐞𝐟𝐢𝐧𝐞 𝐜𝐮𝐥𝐭𝐮𝐫𝐞. The kinds that drive business equity and growth. This is more than jumping on the next trend, posting a meme or hijacking a moment, it's about long-term, enduring impact.

𝐖𝐡𝐲? Consumer backlash, advertising fatigue, cliched work: just three of the reasons that brands need to create work that meets consumers where they want to be met - in the places and contexts they love. And so much more...

🏆 The opportunities are HUGE: the financial impact is well-documented. Done well, culture-led marketing can drive huge growth. 𝑰𝒏 𝒇𝒂𝒄𝒕, 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔𝒆𝒔 𝒕𝒉𝒂𝒕 𝒍𝒊𝒔𝒕𝒆𝒏 𝒕𝒐 𝒂𝒏𝒅 𝒍𝒆𝒂𝒅 𝒄𝒖𝒍𝒕𝒖𝒓𝒆 𝒄𝒂𝒏 𝒈𝒓𝒐𝒘 𝒔𝒊𝒙 𝒕𝒊𝒎𝒆𝒔 𝒎𝒐𝒓𝒆 𝒕𝒉𝒂𝒏 𝒃𝒓𝒂𝒏𝒅𝒔 𝒘𝒊𝒕𝒉 𝒍𝒐𝒘 𝒍𝒆𝒗𝒆𝒍𝒔 𝒐𝒇 𝒄𝒖𝒍𝒕𝒖𝒓𝒂𝒍 𝒓𝒆𝒍𝒆𝒗𝒂𝒏𝒄𝒆 (𝒂𝒄𝒄𝒐𝒓𝒅𝒊𝒏𝒈 𝒕𝒐 𝑲𝒂𝒏𝒕𝒂𝒓). But look what happens when it all goes wrong…eek. Let’s not forget the many cultural mishaps of 2023…. But this isn’t about finger pointing or "who the f*ck signed that off?” more “how can we get it right?” Candid, honest conversations and whip-smart insights from the very best.

Please, check it out (see comments).

And please, drop me a line if you think you should speak/sponsor/be involved. We'd love to see you there. We are looking to confirm the best roster of speakers and partners in this space.

𝔻𝕠𝕟’𝕥 𝕓𝕖 𝕤𝕙𝕪 🙂 XX

#brandsandculture #launch #marketing #cmo #brands

Michelle Graves
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Location

London, United Kingdom