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Michelle Hum

Researcher Translating Stats into Stories

Michelle Hum is an Associate Strategy Director, Data at TRIPTK based in the New York City Metropolitan Area.1 She describes herself as a "Researcher Translating Stats into Stories".1

Professional Experience

Michelle has a background in strategy and data analysis across various industries:

  • At TRIPTK, she conducts and manages primary research studies to develop brand strategies for clients like Vans, Netflix, and Spotify.1
  • Previously, she worked at Ypulse, Inc. as a Sr. Data Strategist, where she focused on research related to Gen Z and Millennial preferences.1
  • She has also held positions at PSFK Labs as a Researcher and Strategist, and at Fusion Hill as a Jr. Research Strategist.1

Education and Skills

Michelle holds a BA in Professional Strategic Communications with a focus on Advertising and Psychology from the University of Minnesota-Twin Cities.1 She graduated magna cum laude and with distinction.1 Her skills include:

  • Conducting qualitative and quantitative research studies
  • Analyzing behavioral tracking data
  • Creating dashboards and stories using Tableau
  • Managing research projects for various clients

Certifications

She has obtained several certifications, including:

  • Principles of Market Research from The University of Georgia
  • Data Analytics from General Assembly
  • IPC Principal from Insights Association1

Michelle is proficient in English (native) and French (professional working proficiency).1

Related Questions

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What inspired Michelle Hum to pursue a career in data strategy?
Michelle Hum
Michelle Hum, photo 1
Michelle Hum, photo 2
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Experience

Sr. Strategist, Data & Analytics at TRIPTK (September 2021 - Present)
Sr. Data Strategist at Ypulse, Inc. (July 2018 - August 2021), Strategist at Ypulse, Inc. (July 2016 - July 2018), Researcher and Strategist at PSFK Labs (September 2014 - June 2016)

Education

BA in Professional Strategic Communications - Advertising, Psychology (Magna cum laude), French Minor from University of Minnesota-Twin Cities; Study-Abroad in Psychology, French at Université Paul Valéry (Montpellier III)

Location

New York City Metropolitan Area