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Michelle James

Senior Director specializing in Social, Creator and Culture Marketing

Michelle James is the Senior Director of Social, Creator & Culture in Global Marketing at Peloton Interactive, a position she has held since October 2023. Prior to joining Peloton, she worked at Meta (formerly Facebook) for over three years, where she served as the Director of Culture & Community Marketing for both Facebook and Instagram. During her time at Meta, she was also involved in various initiatives, including serving on the DEI Board and as an Executive Sponsor for the REPRESENT Business Resource Group.

James has a robust background in marketing and brand strategy, with previous roles including Vice President of Consumer Marketing at Fuse Media and significant positions at Viacom, where she focused on 360 Consumer Marketing and Brand Strategy for BET Networks. She has also contributed to advisory roles for Google Podcasts and the American Influencer Association.

Her educational background includes studies at New York University, and she is based in New York City.1

Highlights

Aug 30 · linkedin

Did you hear the latest news? Now you can read Kindle books on a Peloton! It just keeps getting better. You're welcome! 📖🚴‍♂️ #Peloton #Kindle #Innovation

Aug 13 · linkedin

Peloton and Google Fitbit are teaming up in a multi-year, multi-country partnership to bring a variety of Peloton classes to Fitbit Premium users, beginning in early September. This collaboration aims to expand access to health and wellness services, helping more individuals achieve their fitness goals. #Peloton #Google #Fitbit #partnership #health #wellness

Related Questions

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Michelle James
Michelle James, photo 1
Michelle James, photo 2
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Experience

Senior Director, Social, Creator & Culture at Peloton Interactive, October 2023 - Present
Director, Culture & Community Marketing, Facebook and Instagram (FoA) at Meta, March 2022 - October 2023, DEI Board and Executive Sponsor of REPRESENT, A Business Resource Group at Meta, 2021 - 2023

Location

New York, New York, United States