Suggestions
Michelle Kanfer
Marketing Professor | Previous Founder of Uppwell (acquired)
Michelle Kanfer is a marketing professional with over 20 years of experience in integrated marketing, specializing in activating traditional and digital brand strategies.1 She has developed award-winning, multi-channel campaigns throughout her career.1
Professional Background
Michelle is currently associated with Centennial College, where she likely serves as a Professor of Digital Marketing, given her extensive experience in the field. Her LinkedIn profile highlights her expertise in both traditional and digital marketing strategies, which aligns well with a teaching role in digital marketing.1
Entrepreneurial Ventures
In addition to her academic role, Michelle has demonstrated entrepreneurial success. In May 2022, her spouse Anthony Kanfer shared on LinkedIn that Michelle had achieved a "well-deserved exit" from a business venture, praising her for her hustle, intelligence, and hard work.2 This suggests that Michelle has practical experience in launching and successfully selling a business, which likely enhances her ability to teach digital marketing strategies to students.
Skills and Expertise
Michelle's professional profile indicates that she is skilled in:
- Developing integrated marketing strategies
- Creating and executing multi-channel campaigns
- Bridging traditional and digital marketing approaches
- Delivering award-winning marketing solutions
Her extensive experience and proven track record in the marketing industry make her well-suited for an academic role, where she can share her practical knowledge and insights with students pursuing careers in digital marketing.
Highlights
Proud to announce that after launching and scaling Uppwell since 2018, the brand was recently acquired by Flora Brands. They've been exceptional to work with during this transition, such a great team, and I'm excited to see the next chapter of growth!💚
#ecommerce #sustainablebrands #amazon #faire #tundra
Today marks my final day at CanadaStays. It's been a great 3.5 years and I wish the company and all my colleagues lots of success! It was however time for a personal change - I'll be teaching marketing across a few colleges (George Brown, Sheridan and Centennial). I've done some part-time teaching over the last couple of years and have found it to be incredibly rewarding. In between, looking to get some entrepreneurial projects off the ground. Wish me luck and let's connect for coffee!
