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Michelle Kop
Google Ads PPC Lead Generation Expert
Michelle Kop is an award-winning performance marketer and consultant specializing in helping business owners drive a consistent flow of qualified leads. With a background in serving in senior roles at top advertising agencies, Michelle founded Level 28 Media to make a measurable impact on businesses. Leveraging data-driven strategies and technical expertise acquired from her tenure at major media firms, Michelle aims to elevate companies to the next level. She holds a Bachelor of Business Administration (BA) with a focus on Marketing from California State University, Fullerton.
Highlights
What happens when you join a community of high-performing LinkedIn brand-builders over a 30-day period?
The results may surprise you. 😲
Here are my top 5 takeaways from #Brand30:
👆 The Power of Community: It’s much easier to accomplish an intimidating task when you have a community rooting for you and and an accountability partner (shoutout to Chris Buonocore).
✌️ People Love Vulnerability: People love connecting with people and their vulnerable, relatable stories.
👌 Less is More: My best performing posts were short and sweet. They took about 10-15 minutes to write vs my average at 30 minutes. Get to the point FAST!
✊ The Power of Consistency: What a strong muscle 💪🏻 I developed over a 30-day period! Setting aside 30 minutes each day and always looking for content inspiration helped to make this process more efficient.
✋ Polls = Market Research on Your Audience: Take advantage of this awesome tool to research your audience and start meaningful conversations. My best performing post was a poll and reached over 50K LinkedIn users within a week.
The transformation is real.
I could talk about metrics and the growth on my LinkedIn page but what matters most is what I learned and gained during this time.
I had a hard time showing up but now I'm much more confident and gained a completely different perspective on LinkedIn as professional network.
👉 If you’re interested in building a personal brand on LinkedIn, the next cohort starts in October.
I’ll drop the link in the comments for you to check it out!
And me? I’ll still be active on LinkedIn whenever I have content around #marketing, #personaldevelopment and #entrepreneurship.
Thank you to Andrew Mewborn for organizing this amazing cohort and to everyone else who showed support/interest in my content over the last month!
Cheers!
Day 30/30 - 100% Completed! 🎯
I used to find joy in paint-by-numbers and adult coloring books.
Then, I took a Bob Ross paint class and everything changed. 🎨
I felt like a fish out of water with a blank canvas in front of me.
As a perfectionist, I had anxiety watching Bob paint the river when I barely started blending colors in the sky.
I was forced to let go of perfectionism because of time.
Halfway through the class, I noticed my confidence building with every brushstroke as I saw my painting come to life.
It was such a calming and liberating experience once I let go of perfectionism and painted for the feeling rather than the outcome.
This is how I feel about the #brand30 experience.
I put off posting on LinkedIn for so long because I wanted to have the perfect posts.
I had imposter syndrome and was afraid nobody would show up.
But in fact, the opposite is true and I’m so glad that I took this journey with other brand builders.
Tomorrow, is the last day of #brand30 and I plan to share my biggest lessons over the last 30 days.
⚡️ Stay tuned!
Day 29/30 #personaldevelopment #perfectionism #reflection
