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Michelle Liao

Co-Founder at DayZero | Easy Accounting for Ecom & SMBs | Ex-Ecom M&A Advisor & Operator

Michelle Liao is a co-founder of DayZero, an innovative company that provides an AI-powered financial operating system specifically designed for eCommerce and omnichannel merchants. Alongside co-founder Julia Tolmachyov, Liao launched DayZero in September 2023, with the goal of revolutionizing how small businesses manage their financial data. The platform offers automated accounting solutions that significantly enhance bookkeeping efficiency compared to traditional methods, allowing for real-time updates and reconciliations multiple times a day.1

Background and Experience

Before founding DayZero, Michelle Liao held a significant role in finance and operations for multiple Shopify brands at a Shopify aggregator, where she gained extensive experience with financial management tools like QuickBooks.3 Her expertise in the eCommerce sector informs her work at DayZero, where the focus is on addressing the unique financial needs of small and medium-sized businesses.

Vision for DayZero

Liao emphasizes the importance of modernizing financial information delivery for small businesses. She believes that current practices are outdated and that real-time financial tracking is essential for effective business management. One of her contributions to DayZero includes the development of collaboration features that streamline communication between accountants and business owners.1

Education

Michelle Liao is an alumnus of The Wharton School, which is known for its rigorous business programs and has contributed to her strong foundation in finance.2

Liao's work at DayZero positions her as a key player in transforming financial operations for eCommerce businesses, making her a notable figure in the tech and finance landscape.

Highlights

Oct 1 · 1800d2c.com
Behind The Tool: Julia and Michelle From DayZero - 1-800-D2C
Behind The Tool: Julia and Michelle From DayZero - 1-800-D2C
Sep 9 · youtube.com
Julia Tolmachyov & Michelle Liao @ DayZero - YouTube
Julia Tolmachyov & Michelle Liao @ DayZero - YouTube
May 6 · youtube.com
Inside: Equal Ventures with Chelsea Zhang and DayZero co-founder ...
Inside: Equal Ventures with Chelsea Zhang and DayZero co-founder ...
Apr 12 · superangel.blog
Julia Tolmachyov & Michelle Liao, Co-Founders of DayZero
Julia Tolmachyov & Michelle Liao, Co-Founders of DayZero

Related Questions

What inspired Michelle Liao to transition from running finance and operations for Shopify brands to co-founding DayZero?
How did Michelle Liao's experience with QuickBooks influence the development of DayZero's platform?
What are some unique features of DayZero that Michelle Liao is particularly proud of?
How does Michelle Liao's background in finance contribute to DayZero's success?
What challenges did Michelle Liao face when launching DayZero?
Michelle Liao
Michelle Liao, photo 1
Michelle Liao, photo 2
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Location

New York, New York, United States