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Michelle Lu

Senior Product Manager with a background in AI and entrepreneurship

Michelle Lu, Lead Product Manager at Smartly.io

Michelle Lu is the Lead Product Manager for the Creative AI Lab at Smartly.io, an AdTech company that helps enterprise advertisers run ads across platforms like Google, Meta, and TikTok.1 She started and leads Smartly's Creative AI product track.1

Prior to Smartly, Michelle co-founded Viralspace, a creative insights for digital ads startup, which was acquired by Smartly in 2021.1 At Viralspace, she ran product, design, and customer success.1

Michelle studied Product Design at Stanford University from 2015-2019.1 She was also heavily involved in the entrepreneurship community as VP Marketing at BASES.1

Outside of work, Michelle enjoys creative pursuits like ballet dancing and exploring art and music events in San Francisco.1 She also loves experimenting with AI and thinking about its impact on everyday technology interactions.1

Highlights

Jan 7 · linkedin

👋 I’ll be at CES this week! If you’re attending, let’s connect.

Here’s my schedule:

Tuesday: I’m leading a Generative AI workshop, showcasing my team’s work on AI for ad creative. In the evening, we’re hosting a partner mixer.

Wednesday: Excited to be a part of Smartly.io’s Women in Tech breakfast with Laura Desmond. She’s been an incredible inspiration and mentor during my time at Smartly, highly recommend attending no matter your industry.

Thursday: 2nd run of the Generative AI for Ads workshop.

2023 was an exciting year for our generative AI work, as we tested our products with early customers. I’m looking forward to sharing more, starting at CES this week!

Sign up for any of our events here: https://lnkd.in/g2kGJCGy

Jun 2 · linkedin

Viralspace is #hiring across sales, customer success, and engineering! After 2 years as a venture-backed startup, Viralspace was just acquired by Smartly.io, the leading social advertising automation company. With the help of their resources, our growth trajectory is looking stronger than ever, and we're hiring for a few roles to help! It's an exciting time to join as we're a small startup-like team (<10 people) inside a larger company, and we're onboarding new clients faster than we can handle.

I'm personally hiring for our first customer success manager, who will help me build the customer success team within Viralspace. Let me know if you can think of any great candidates to refer!

Other roles:

https://lnkd.in/dKERTCe https://lnkd.in/dAbiKAA https://lnkd.in/dtsN4Yk

Related Questions

What inspired Michelle Lu to co-found Viralspace?
How did the acquisition by Smartly impact Michelle Lu's career?
What are some notable projects Michelle Lu has led at Smartly?
How does Michelle Lu's background in Product Design influence her work in AI?
What are Michelle Lu's personal interests outside of work?
Michelle Lu
Michelle Lu, photo 1
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Experience

Sr. Product Manager, Creative AI Product Lab at Smartly.io (May 2021 - Present)
Co-Founder, Head of Product at Viralspace.ai (January 2019 - May 2021)

Education

Bachelor's Degree in Product Design from Stanford University (2015 - 2019)

Location

San Francisco, California, United States