Sign In

Michelle Matthews

Manager, Fan Development at Oklahoma City Thunder

Michelle Matthews is the Director of Fan Development & Retail at the Oklahoma City Thunder, having been promoted to this position in July 2023.13 With over a decade of experience in the sports industry, she has been with the Thunder organization since 2009, holding various roles that have given her a unique perspective on cross-collaboration projects.12

In her current role, Matthews oversees:

  • Thunder youth programming
  • Multi-cultural marketing initiatives
  • Thunder retail development
  • Lead generation strategy
  • Influencer marketing tactics1

Her career progression with the Thunder includes:

  • Director, Fan Development & Retail (July 2023 - Present)
  • Manager, Fan Development (October 2019 - September 2023)
  • Manager, Youth Basketball Programs (October 2016 - October 2019)
  • Manager, Development Team Sales & Retention (August 2014 - October 2019)1

Matthews is known for her natural talent in program development, particularly in the Thunder youth programming space. She focuses on creating authentic connections to elevate casual fandom to strong loyalty.2 Her work involves maximizing opportunities for fan data collection and engagement, working closely with the Business Intelligence Department to support the Thunder's long-term growth.12

Matthews holds a Bachelor's degree in Communications and Marketing from Oklahoma Wesleyan University, which she earned from 2006 to 2010.1

Highlights

Oklahoma City Thunder Staff & Executives - RealGM
Oklahoma City Thunder Staff & Executives - RealGM
Sep 6 · edmondrotary.org
OKC Thunder – Director, Fan Development & Retail
OKC Thunder – Director, Fan Development & Retail
Aug 15 · nba.com
Thunder Promotes Michelle Matthews to Director of Fan ... - NBA.Com
Thunder Promotes Michelle Matthews to Director of Fan ... - NBA.Com
The Hidden Career Cost of Being Overweight - The Wall Street Journal
The Hidden Career Cost of Being Overweight - The Wall Street Journal
Sep 23 · KFOR Oklahoma City
Thunder open pop-up shop early to help organization caring for foster families - KFOR Oklahoma City

Related Questions

What are some of Michelle Matthews' most successful initiatives in fan development?
How has Michelle Matthews' role evolved since she transitioned from Manager, Youth Basketball Programs to Manager, Fan Development?
What specific strategies does Michelle Matthews use to engage fans through multi-cultural marketing initiatives?
How does Michelle Matthews' background in communications and marketing influence her approach to fan development?
What impact has Michelle Matthews had on the Thunder's youth programming?
Michelle Matthews
Michelle Matthews, photo 1
Michelle Matthews, photo 2
Add to my network

Location

Tulsa, Oklahoma Area