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Michelle McEwen
Area Vice President of Sales, Canada + LATAM
Professional Background
Michelle McEwen is a highly accomplished sales leader in the digital media landscape, currently serving as the Area Vice President of Sales for Canada and LATAM at TripleLift. With a rich history of roles that highlight her expertise in sales and leadership, Michelle has made significant contributions to the organizations she has been part of. Her trajectory in the industry showcases her exceptional skills in driving revenue growth and developing strong, strategic partnerships.
Before her current role, Michelle held the position of Regional Vice President of Sales at the same company, where she successfully drove the sales strategy and execution in a competitive market. She has also served as the Regional Vice President of Sales at Nativo Inc, where she was instrumental in increasing brand awareness and enhancing revenue streams.
Michelle's career path includes pivotal positions such as the Regional Vice President, West at Bidtellect and Director of Sales, West at Rocket Fuel Inc. Her experience is complemented by her earlier roles where she managed sales operations, crafted innovative sales strategies, and led teams to exceed ambitious sales targets. Michelle's dedication to fostering a collaborative work environment has been a hallmark of her career, motivating teams to achieve their full potential in a high-stakes industry.
Education and Achievements
Michelle earned her Bachelor of Arts (BA) in Creative Writing from The University of Texas at Austin, a foundation that not only enhanced her communication skills but also allowed her to explore the power of storytelling—an essential element in the world of sales and marketing. Building upon her educational background, Michelle has translated her passion for narrative into a successful career in digital sales, where understanding audience needs and effectively communicating value propositions are key.
Throughout her career, Michelle has consistently demonstrated a high caliber of professionalism and expertise in digital sales management. She has worked with esteemed organizations, starting as Digital Sales Manager at Maxim Inc., where her innovative approach set the stage for her future roles. From there, she transitioned into positions at high-profile agencies, including contributing as Associate Media Director at both Ignited and Crispin Porter + Bogusky, and Integrated Media Director at TBWA\Chiat\Day, where she further honed her leadership capabilities and strategized media operations.
Notable Achievements
Michelle has a proven track record of achieving remarkable results in fast-paced environments. Her leadership at companies like MailOnline and RadarOnline.com showcases her ability to adapt sales strategies to various market dynamics, successfully achieving and often surpassing sales quotas.
In her roles, Michelle has been responsible for developing robust sales pipelines, which have significantly increased revenue. Her strategic insights and ability to identify market trends have facilitated her teams' efforts in crafting targeted campaigns, ultimately gaining competitive advantages. Michelle’s commitment to continuous improvement and professional development has not only benefited her career but also those of the individuals she mentors.
Michelle McEwen exemplifies the qualities desirable in a sales leader: strategic insight, creativity, and an unwavering dedication to team success. Her blend of education and extensive experience makes her a significant contributor to the organizations she has been a part of, driving results that empower businesses and advance the digital media industry.
Achievements
Michelle is widely recognized for her ability to cultivate relationships and drive sales performance, as demonstrated in her various leadership roles across multiple digital media companies. Her strategic vision has been pivotal in shaping the sales strategies that propel company growth.
