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Michelle M.Sc.

Consultante, conférencière et auteure Stratégies Web, marketing de contenu, médias sociaux et gestion de crise

Michelle Blanc is a leading expert in e-Marketing with a Master of Science degree in E-Commerce specializing in management. She is a prolific author with numerous scientific, research, educational, and popular publications. Michelle also manages the highly-regarded blog michelleblanc.com, recognized by Strategies.fr as a top pick in French marketing. Her blog is considered one of the most influential in the French-speaking world across various indices. She has received multiple awards, authored 'Les médias sociaux 101,' and co-authored 'Pourquoi Bloguer dans un contexte d’affaires.' Michelle has been actively involved in strategic analysis, management and Internet marketing consulting across diverse industry sectors. She is part of the group of 50 Canadian experts consulted by Industry Canada to shape digital economy goals and policies for Canada's domestic market and international forums like the OECD. As a sought-after speaker, she began her journey at the Council on e-business innovation of the Conference Board of Canada and has since delivered numerous conferences globally.

Michelle Blanc's specialties include e-Marketing strategy, online advertising, interactive marketing, digital technologies, competitive analysis, e-marketing and search engine optimization, business blogging, web business and revenue models, web services, web economy analysis, web ROI measurement, and web presence planning. She also has expertise in e-democracy.

Michelle's educational background includes a Diploma in Pure and Applied Sciences equivalent to Cegep from the Royal Military College of St-Jean, a Master of Science in E-Commerce from Université de Montréal - HEC Montréal, and a Bachelor of Arts with a Minor in Industrial Relations and Political Science, and a complementary block in Psychology and Public Relations from Université Laval.

Throughout her career, Michelle Blanc has been associated with various organizations, including owning Analyweb Inc. She has served on the steering committee of the Montreal Conference on e-Technologies (MCETECH) and was an associate at Adviso Conseil Inc. Michelle also contributed as a research assistant at CIRANO (Center for InterUniversity Research on Analysis of the Organization) and held managerial roles in communication, marketing, and special projects in companies like Multinet Communication Inc., Faneuil (Bell Canada), Coefficience Inc, and ABC Sonorisation Inc. specializing in Multimedia Audio-Visual.

Michelle Blanc's career has been marked by her expertise in e-Marketing, strategic consulting, public speaking, and extensive involvement in digital technology and online business strategies. Her contributions in areas such as web presence planning, e-democracy, and competitive analysis have positioned her as a renowned figure in the digital marketing landscape.

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Location

Montreal, Quebec, Canada