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Michelle Prowse

Head of Insights and Consumer Trends

Michelle Prowse is a skilled strategist and brand builder who believes in creating strategies that drive behavior and desired outcomes by understanding the 'why' behind the data and uncovering human and cultural truths. She excels in crafting inspiring frameworks and narratives that unlock innovative ideas.

As a strong team leader, Michelle is dedicated to nurturing talent within her team, regardless of experience levels. She is known for her transparency, empathy, strategic acumen, and practicality, allowing her to effectively communicate important insights to various stakeholders. Michelle holds a profound understanding of brands and specializes in uncovering their emotional and functional significance to connect with consumers on a deeper level.

Michelle Prowse graduated with a Bachelor's Degree from The University of Western Ontario. She has held key positions in renowned organizations, including her current role as the Head of Insights and Consumer Trends at Spin Master. Michelle has previously served as the Vice President of Strategic Planning at BuzzFeed, VP Strategic Planning at The Hive, Group Account Director at TAXI, and Account Director at McCann Worldgroup Canada.

Highlights

Jun 6 · slu.cuny.edu
CUNY SLU Faculty Scholarship
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Location

New York, New York