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Michelle Reeves

Founder Zipline AI. Marie Claire Power List. FORBES "Queens of Crypto". Feat, VOGUE, CNBC, WWD.

Professional Background

Michelle Reeves is a visionary international entrepreneur whose impressive career spans both Web2 and Web3 industries. With a strong emphasis on innovation and technology, Michelle has established herself as a prominent figure in the business world, earning recognition on the 2022 Power List by Marie Claire USA and being hailed as one of the "Queens of Crypto" by FORBES.

Through her multifaceted experience, Michelle has successfully built multiple businesses, showcasing her ability to adapt and thrive in a rapidly evolving digital landscape. As the co-founder and CEO of MAVION, Michelle leads efforts to mesh creativity with technology for brands seeking to engage with modern audiences, particularly in the realms of sports, fashion, and entertainment. Her insights and contributions have been featured in prestigious publications such as VOGUE, WWD, and CNBC, where she shares her expertise in business and emerging technologies.

Known for her commitment to empowering women in Web3, Michelle has become a trusted voice and educator in the industry, offering consulting services for Fortune 500 brands while also bringing accessibility to the complex world of digital currencies and blockchain technology. Her ethos as a leader is encapsulated in the guiding principle: "You are not what you say you are, you are what others say." This principle resonates deeply with many, as exemplified by a Luminary NYC remark that describes her as a leader in making Web3 approachable for creators, collectors, and investors.

Furthermore, Michelle is the host of the acclaimed WHAT NOW Podcast, a platform that focuses on current trends and insights in technology and entrepreneurship. Her ability to foster discussions that drive innovation is evident in her choice of guest speakers and relevant topics, contributing to a greater understanding of the tech landscape for her audience.

Education and Achievements

Michelle's academic background laid the foundation for her business acumen, graduating with a Bachelor's degree in Business Communications with a focus on Sports Marketing from the Queensland University of Technology (QUT). This educational experience set the stage for her expansive career in marketing and branding across various sectors.

In addition to her entrepreneurial ventures, Michelle has also contributed to the academic community as a former Advisory Board Member and Industry Fellow at the Graduate School of Business at QUT. She has actively participated in initiatives to foster innovation and entrepreneurship, reflecting her commitment to nurturing the next generation of leaders.

Notable Contributions and Organizations

Throughout her career, Michelle has been involved with numerous organizations and initiatives that align with her passion for innovation and the empowerment of women. She co-founded Women Who Innovate, a group focused on supporting women's initiatives in tech, and she was a pivotal part of Zipline AI, a venture aimed at advancing artificial intelligence applications.

Furthermore, Michelle's past leadership roles include serving as the Director at IMG, where she honed her expertise in brand management, as well as her role as Senior Brand Manager at Gap Inc. Her early career experience as an Account Executive at McCann Erickson and her tenure as a Senior Executive at Octagon provided her with a solid foundation in corporate branding and strategic marketing.

Notably, she created the world's first touch trademark, a groundbreaking concept that has influenced how brands engage with their consumers. Her pioneering efforts have not only reshaped industry standards but also included onboarding several celebrities and global sports icons onto social media platforms, beginning as early as 2007 with Facebook. This foresight has contributed to her recognition as a thought leader in digital marketing, positioning her as a trendsetter in the industry.

Michelle's journey as an entrepreneur is complemented by her previous roles, including managing operations at House of Reeves, generating impactful strategies at The Accessory Junkie, and cultivating a unique wine brand through her leadership of David Family Wines. These experiences add layers to her professional narrative, highlighting her diverse skill set and adaptability.

Achievements

Highlights

Aug 28 · linkedin

Earlier this week I was asked "What does the future of business look like in five years?"

We are witnessing the shift from the Creator economy to the Clone economy, where AI-generated content and personas are becoming more prevalent. While some might see this as a threat to authenticity, it also opens up incredible opportunities for those who face challenges in communication.

Professor Sanjay Jha from UNSW highlights a powerful example: AI clones can empower individuals who struggle with public speaking, such as those with speech stutters, to deliver lectures and presentations without the anxiety of speaking live. For academics who are neurodivergent this is could be game changing to disseminate knowledge and inspire new students. We've all sat and listened to a professor with brilliant ideas yet terrible stage presence.

Imagine the possibilities for educators, researchers, and professionals who can now share their knowledge and expertise confidently and in a more compelling way.

The way I see it, the AI Clone economy isn't just about replicating—it’s about enabling. How else might it help?

#AI #Innovation #CloneEconomy #PublicSpeaking #Inclusivity #FutureOfWork

Jun 18 · linkedin

Is the 35 yr age limit necessary? Does it seem outdated?

Vogue Australia announced its annual VOGUE CODES which gives $10,000 grants to female founders under 35yrs.

Firstly, applause for VOGUE for doing this: Great to elevate founders and position tech and innovation as always being in style.

BUT… Question for you all. What do you think about the age limit?

Given the fact the average age for first time mothers in Australia is 30 and we know through countless studies that having a child can be a major disrupter to career journey and progress, and statistically speaking has been found to be a reason women put their start up ideas on hold for a few years, this means women have about 8 years since university (12 yrs since high school but to work in tech usually requires tertiary level knowledge and credentials) so let’s call it 8 years… they have to gain relevant work experience to identify a problem worth solving, demonstrate they are credible with a resume to impress vogue, build up enough savings to fund a start up, and keep that job because start up founders needing $10k probably need the stable income until a bigger investment round kicks in.

One more bit to chew on: it’s been shown in study after study the most successful female founders are usually in their forties. However they are more overlooked at 40+ than female founders under 30.

Drop your vote. 1️⃣ remove age limit 2️⃣ keep age limit

Related Questions

How did Michelle Reeves develop her expertise in business communications and sports marketing?
In what ways has Michelle contributed to the empowerment of women in technology, particularly in Web3?
What insights does Michelle share on her WHAT NOW Podcast about the future of entrepreneurship?
How has Michelle's background in brand management influenced her role as CEO of MAVION?
What innovative projects has Michelle Reeves been involved in that have shaped the digital landscape?
How did Michelle's education at QUT prepare her for a successful career in international entrepreneurship?
What role did Michelle play in onboarding celebrities to social media prior to 2010?
How does Michelle define success in her businesses within the emerging tech landscape?
What notable achievements has Michelle realized as the founder of Women Who Innovate?
How is Michelle's approach to consulting for Fortune 500 brands unique in the tech world?
Michelle Reeves
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Location

Australia