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Michelle Robertson

Senior Marketing Rep. with BART Communications

Michelle Robertson is a Senior Marketing Representative at San Francisco Bay Area Rapid Transit (BART) and co-chair for the APTA Storytelling Forum.

She specializes in multimodal storytelling, highlighting BART's impact, employees, history, and technological innovations through various platforms reaching thousands of individuals.

Michelle has created and managed several rider engagement initiatives at BART, including the successful BART Connects series, writing contests, book club, and Transit Saves ad campaigns.

With a background in journalism, she has received prestigious awards in the field and her work has been recognized in renowned publications like The Best American Science and Nature Writing.

Her poetry collection, Hate Mail: Thank You for Reading, was published in 2022 by Vine Leaves Press.

Michelle holds a master's degree in English Literature and is associated with the San Francisco Writers Grotto.

Her academic journey includes a Bachelor's degree with High Distinction and Honors in English and Creative Writing from UC Berkeley, and a Master's degree from UC Irvine.

Throughout her career, Michelle has held roles in various organizations, showcasing her diverse skill set and communication expertise.

Michelle Robertson
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Location

San Francisco, California, United States