Suggestions
Michelle Swanston
COO Swanston Organization
Michelle Swanston is the Chief Operating Officer at Swanston Labs, a division of the Swanston Organization, which focuses on addressing monetization inefficiencies in media, entertainment, and technology. She has a strong background in operations and client success, having previously served as the Chief Client Officer at Tru Optik, where she managed operations, product development, and customer success teams. Following Tru Optik's acquisition by TransUnion, she became Vice President of Media and Entertainment, overseeing the Data Marketplace.123
Michelle holds degrees in Exercise Physiology from the University of Connecticut, where she completed both her undergraduate and graduate studies. Her expertise lies in forging partnerships with major media and tech companies, and she has played a crucial role in shaping operational strategies within her organizations.14
At Swanston Labs, Michelle is part of a team dedicated to revolutionizing how content creators and consumers engage with entertainment experiences. The organization aims to build new companies and acquire startups at early stages to foster innovation in the industry.24
Highlights
It's a bittersweet day as I bid farewell to my amazing 10-year journey at Tru Optik and Transunion. Last Friday marked the end of a chapter, but also the beginning of a new adventure.
I'm excited to focus on spending more quality time with my teenage daughter and pre-teen son. From sports to music to video games, I can't wait to engage in their world and make memories that will last a lifetime. As someone who knew nothing about AdTech, it's incredible to think how far I've come. I'm proud to have left my own stamp on the industry. It hasn't been an easy road, being one of the few black female executives in a male-dominated industry, but it has been an amazingly fulfilling and rewarding experience.
To my Tru Optik/Transunion family - I couldn't have done it without you. Thank you for the support, the memories, and for being my second family. This isn't goodbye, it's a "ciao for now". To my partners - It has been an honor and a privilege to work alongside you all. Together, we have evolved the way advertising is transacted across CTV and Streaming Audio. I'm humbled to think of what we have achieved. To my industry pals - Thank you for your support and for bringing the fun! You've made this journey all the more enjoyable.
Last but certainly not least - Thank you to my husband, André Swanston. You are my rock, you inspire me every day to be the best version of myself. I'm overjoyed by this life's journey we are on together. Thank you all for being a part of this incredible ride! My Hot Girl summer starts.... now! 😎 🔥
#truoptik #transunion #hotgirlsummer #exit #micdrop
Great chat with SpotX's Kristen Williams! We discussed video ad trends and the dynamics impacting the ad ecosystem. TransUnion/Tru Optik highlighting great partners! https://lnkd.in/ewe2c4w
