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Michelle Wong

Marketing Leader - Passionate about Building Brands & Driving Customer Engagement

Michelle Wong is the Chief Marketing Officer (CMO) at Sprinkles, a renowned cupcake bakery brand. She joined Sprinkles in 2021 after spending nearly 20 years in advertising, where she was previously a president and managing partner - the first woman and person of color to hold that position in her agency's 50-year history.13

Professional Background

Career Highlights::

  • CMO at Sprinkles since 2021
  • Extensive background in advertising
  • Passionate about cultural representation and innovation
  • Has a culinary background, with training from Le Cordon Bleu4

Professional Approach

Wong is known for her innovative marketing strategies and commitment to storytelling. She has been instrumental in expanding Sprinkles' brand globally, launching initiatives like:

  • First Lunar New Year cupcake
  • Vietnamese coffee cupcake collaboration
  • Direct-to-consumer (DTC) shipping channel
  • Personalization features on their website23

Personal Philosophy

She is a strong advocate for diversity and representation, often speaking about her experiences as an Asian professional in marketing. Wong believes in empowering people and creating joy through her work, emphasizing that "a lot of happiness and satisfaction comes from allowing yourself to do something".3

As of August 2024, Michelle Wong has announced her departure from Sprinkles after nearly four years as CMO.5

Highlights

Oct 10 · gale.agency
Is This Thing On? Ep. 14 with Sprinkles Cupcakes Chief Marketing ...
Is This Thing On? Ep. 14 with Sprinkles Cupcakes Chief Marketing ...
Aug 6 · forbes.com
Bringing The Sparkle Back To Sprinkles: How The Brand's CMO Is ...
Jul 5 · youtube.com
Never Too Asian with Michelle Wong, Sprinkles - YouTube
Never Too Asian with Michelle Wong, Sprinkles - YouTube
Apr 28 · youtube.com
Sprinkles CMO Michelle Wong: “Innovation is a Part of Our DNA”
Sprinkles CMO Michelle Wong: “Innovation is a Part of Our DNA”
CMO of the Week: Sprinkles' Michelle Wong - Brand Innovators

Related Questions

What inspired Michelle Wong to become a CMO?
How has Michelle Wong's background influenced her marketing strategies at Sprinkles?
What are some of Michelle Wong's notable achievements at Sprinkles?
How did Michelle Wong's career in advertising prepare her for her role at Sprinkles?
What challenges has Michelle Wong faced as a woman of color in the C-suite?
Michelle Wong
Michelle Wong, photo 1
Michelle Wong, photo 2
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Location

New York, New York, United States