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Michiel Lok
Director of Product & Solutions @GroupM Nexus | Business development| Innovation | Leadership | Digital marketing
Michiel Lok is a senior digital marketing professional who currently serves as the Director of Product & Solutions at GroupM Nexus.1 With over a decade of experience in online marketing and sales, Lok has developed a strong focus on programmatic advertising throughout his career.1
Professional Background
Lok's expertise lies in the realm of digital marketing, with a particular emphasis on:
- Programmatic advertising
- Business development
- Innovation
- Leadership
- Digital marketing strategies
Current Role
As the Director of Product & Solutions at GroupM Nexus, Lok is likely responsible for overseeing the development and implementation of digital marketing solutions for the company's clients. His role probably involves:
- Strategizing innovative digital marketing approaches
- Managing product development teams
- Driving business growth through cutting-edge solutions
Industry Involvement
Michiel Lok appears to be actively engaged in the digital marketing industry. He has shown interest in emerging trends and technologies, such as:
For instance, Lok expressed excitement about participating in the CTV Ad Days Europe event in London, where he was looking forward to discussing streaming ad tiers from an agency perspective.2
Location
Based on his LinkedIn profile, Michiel Lok is located in Haarlem, Netherlands.3
Highlights
This was so much fun!
Great to be at CTV Ad Days Europe in London this morning! Hosted by the lovely Cadi Jones from Index Exchange UK
We had the honor to kick the day off with what I must say was an briljant first discussion on ad-tier streaming together with these wonderfull experts Pippa Scaife, Zachary Belmont, Alex Hodge and Raphaël Pieri.
Thank you all.
#CTVAdDaysEurope #Programmatic #SVOD #AVOD #Adtech #CTV #Streaming #Brands #Advertising #Streaming
Addressable video heeft 29% meer impact op bewustwording dan reguliere advertenties. 'Het biedt een enorme kans voor alle CTV als reguliere videoadvertenties die nu worden ingekocht, inclusief addressable TV'.
Hoe kan het dan zijn dat minder dan 1% van de huidige geserveerde advertenties een vorm van addressability bevat?
Dat gaan we bij GroupM Netherlands dus per direct veranderen!
https://lnkd.in/eYfu53Ya
