Suggestions
Michiel Rademakers
Online Sales Specialist a.i. at ABN AMRO Bank N.V.
Michiel Rademakers is a seasoned interim digital B2C/B2B product marketing professional with over 20 years of experience in creating digital strategies and delivering tangible results in competitive markets.
Throughout his career, Michiel has held key roles in digital strategy, marketing, and product management for renowned brands like TomTom, Koninklijke Jumbo, De Telegraaf, Centraal Beheer, Moneyou, Liberty Global, and Sony Pictures.
He is adept at translating digital strategies into product marketing roadmaps to enhance customer experiences and maximize customer value, with a proven ability to ship products and execute growth marketing strategies.
Michiel excels at project and product marketing planning, including customer journey mapping, value propositioning, feature prioritization, and roadmap creation. He is experienced in leading cross-functional teams in dynamic and fast-paced environments using agile techniques.
His expertise also lies in crafting growth strategies, lifecycle management, customer acquisition and retention, as well as new product development, go-to-market programs, and customer insight management.
Known for his open, positive, pragmatic, confident, creative, passionate, analytical, and result-driven approach, Michiel is available for interim or project management roles in online/mobile strategy, growth marketing, product management, project management, new product development, customer insight management, publishing, and eCommerce.
Education-wise, Michiel Rademakers has studied Business Administration and Marketing at the University of Groningen, with additional studies in Law at the same university and high school at Revius Lyceum in Doorn.
His professional experience includes roles such as Online Sales Specialist at ABN AMRO Bank, Product Owner at LittleBitz, Product Manager at Sony Pictures Entertainment, Product Manager at Liberty Global, Product Owner at Moneyou, Mobile Product Manager at Centraal Beheer Achmea, Mobile Product Marketing at Veeds, Online Manager at Koninklijke Jumbo, Online Marketing Manager at TomTom, Channel Manager at De Telegraaf, and Strategic Business Development Manager at TMG (Telegraaf Media Groep).
