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Miguel Ribeiro
Founder at Voak
Miguel Ribeiro is a social media expert and entrepreneur with a unique background in advertising and marketing. At just seven years old, he starred in a national television commercial, giving him first-hand experience in the power of advertising. After finishing college, Miguel grew his first Instagram page, @travelyway, to 14,000 followers in less than a month while moderating a Facebook group with over 14,000 members. This success led him to the world of social media agencies where he specialized in helping businesses go viral. Today, Miguel is the founder of VOAKmedia, a social media agency that uses Facebook ads and Instagram to help businesses scale their sales both online and offline. He has achieved impressive results such as reaching over 50 million impressions on an Instagram page without any investment in ads and generating over 2,000% in return on ad investment for a plastic surgery clinic in 60 days. Miguel has also worked with luxury brands such as St. Regis, Novotel Hotel, and Sofitel Hotel. He is a graduate of Escola Superior de Comunicação Social.
Highlights
How to hate being an entrepreneur/founder in 5 steps:
1 - Try to do several projects at once 2 - Neglect having a sleep routine and sleeping less than 6 hours per day 3 - Work every day of the week and give it 110% every day 4 - Don't focus on eating healthy, and just order food from Uber Eats because it's quicker 5 - Don't exercise, because exercise is just a waste of time.
The message of hustling/working hard and not sleeping works for one/two weeks, maybe even a few months. But you will go nuts. You will not achieve as much. And you will end up hating the process when you should be a focus on just enjoying growing.
#entrepreuner #facebookads #marketing
Here's how we generated $30,000 for a plastic surgery clinic:
One of the worst ways to lose a customer is to complicate their journey from discovery to interest to action. With this in mind, we decided to use the Facebook In-forms as this simplified the entire process described above for the customer resulting in higher levels of conversions and cheaper ad costs for us.
We initially started by applying the TBA (Tree Branch Approach) that consists of testing several audiences and providing Facebook with a variation of copies and images and test these 3 elements all at once.
This allowed us to find the best branch (version) of each tree (variable – copy, image, and audience). We saw results right-away as we were able to generate several leads for just $5 for a procedure that costs $5,000.
To read the full case-study send me a message and I will send you the link.
