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Mihaela Draghici
Product Manager at Volkswagen Digital Solutions
Professional Background
Mihaela Draghici is an accomplished product manager with a rich background spanning over a decade in digital marketing and product management. She is currently leveraging her expertise as a Product Manager at Volkswagen Digital Solutions, where she contributes to innovative strategies and solutions within the digital sphere of the renowned automotive brand. Mihaela's career reflects a robust trajectory, marked by her prior roles at Awin Global, where she served as both a Senior Product Manager and Product Manager. Her significant contributions helped in streamlining digital marketing efforts and enhancing product offerings within the organization.
Before her impactful tenure at Awin Global, Mihaela demonstrated her versatility and commitment to project excellence through her work at QS Quacquarelli Symonds. In her positions as Product Manager and Digital Marketing Manager, she played a pivotal role in the development of marketing strategies targeted at MBA events, showcasing her ability to merge product management with effective marketing. Throughout her career, she has established a reputation for her strategic approach to problem-solving and a keen understanding of market needs.
Mihaela’s experience also extends to co-founding Facebookads.ro at Good Afternoon, illustrating her entrepreneurial spirit and her dexterity in navigating the dynamic landscape of digital marketing platforms. In addition, her role in the Central Europe marketing team at QS Quacquarelli Symonds further underscores her extensive knowledge and skills in promoting educational resources to diverse audiences.
Moreover, Mihaela has a solid foundation in project management, having served as a Project Manager for OnlineStudent.ro at Core Target Media, and event management, notably coordinating the World Blogging Forum in Bucharest. These experiences have enriched her ability to manage projects from initiation through to completion, ensuring all stakeholder requirements are met.
Education and Achievements
Mihaela Draghici's educational background is distinguished and substantial. She holds a Master of Arts (MA) in Advertising from the National School of Political Science and Public Administration in Bucharest, Romania, which equipped her with comprehensive knowledge in strategic advertising and marketing communications.
In addition to her master’s degree, Mihaela pursued Executive Education at HEC Paris, specializing in Inspirational Leadership with a focus on "Leading with Sense." This prestigious program helped shape her leadership capabilities and enhanced her ability to inspire teams towards achieving corporate objectives effectively.
Mihaela's academic journey began with a Bachelor's Degree in Foreign Languages where she studied English, French, and German at the University of Bucharest. Her proficiency in multiple languages complements her professional skills, allowing her to engage with a wide range of stakeholders across different regions, particularly in international markets.
Achievements
Throughout her career, Mihaela Draghici has achieved significant milestones that exemplify her dedication to excellence in product management and digital marketing. Her role in various organizations has consistently marked her as a key player in driving digital strategies and product innovations. Mihaela's accomplishments include redefining product management workflows at Awin Global and enhancing customer engagement metrics through innovative marketing strategies at QS Quacquarelli Symonds. She has also successfully led projects aimed at integrating advanced digital solutions into marketing practices, demonstrating her ability to adapt to and leverage technological advancements in her field.
As a proactive leader, Mihaela's contribution to establishing Facebookads.ro has positioned her as a frontrunner in digital marketing in Romania. By combining her entrepreneurial initiatives with her corporate experiences, she continues to inspire future leaders in the industry. Mihaela’s blend of education, practical experience, and leadership training makes her a standout professional in the field of product management and marketing, driving both organizational and client success in a rapidly evolving digital landscape.
