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Mik Strøyberg
Founder, Good Monday (acquired)| Founder, Lemonsqueeze (acquired) - Advisor, Investor and Board Member. Spreading seeds, planting roots, and getting boots on the ground.
Mik Strøyberg is a seasoned entrepreneur with a passion for scaling and expanding businesses in a fast-paced yet sustainable manner.
He has founded several successful ventures including Lemonsqueeze, the Brass Factory, TAYLR, Sweetdeal, Allebilletter, Sweetphoto, and most recently, Good Monday.
With over 18 years of experience, Mik has excelled in scaling companies, overseeing product marketing, establishing organizational structures, and implementing commercial strategies in Europe and the US.
His expertise lies in strategic sales, marketing, and business structuring, with a focus on developing innovative customer strategies and strategic partnerships with renowned brands like the UN, Redbull, Nike, VICE, and more.
Mik's journey began with the establishment of Lemonsqueeze to assist companies in gaining traction and entering the US market, with notable clients such as Joe and The Juice, Falcon Social, Planday, and Linkfire.
He holds a Master's degree in Economics, Business Administration, and Marketing, as well as a Bachelor's degree in Business Administration and Philosophy from the Copenhagen Business School.
Throughout his career, Mik has held various roles such as Partner, Art Director, and Branding Strategist at Fugitiva, Founder and CEO at Good Monday, and Managing Partner at JUMBO, among others.
His entrepreneurial spirit has also led him to mentorship roles at Startupbootcamp and board memberships at organizations like SMK – Statens Museum for Kunst.
With a strong background in sales, marketing, and leadership, Mik Strøyberg continues to drive growth and expansion in the business world.
Highlights
Although I’ve spent decades evaluating and advising companies, I’ve never been much of an investor myself. Only (slightly) dipping my toes in a few times. I’ve always wanted to invest, but the opportunity just didn’t align with the means. Time + dollardollarbillyall.
That all changed roughly a year ago when I met the amazing team at Heynabo. (You know who you are!)
This group of passionate individuals is driven by a clear vision to create something that can truly revolutionize our day-to-day lives. Their energy and dedication are contagious, and I couldn’t be more aligned with their mission.
It’s a rare and exciting feeling when you find something that resonates so deeply with your own values and ambitions. Super excited to be part of this journey! The cat is out of the bag 😂😻😺
Heynabo! ❤️
Hear me out. Addiction, no matter form or shape, is giving up everything for one thing, recovery, on the other hand, is giving up one thing for everything. Vacay reflections ❤️
In my professional life I’ve had several baseball bats but never really hit home run. I’ve worked my ass off to get the keys to the castle but never reached the entrance. Financially.
That sucked.
It actually sucked so much it blinded me.... to the degree that I felt sorry for myself. I felt so sorry for myself that I gave up. On myself, family, friends. Pretty much gave up on life.
That sucked. Hard.
Burned out, no tools in the toolbox (or the ones my wife and professionals gave me I didn’t know how to activate), and almost longing for something bad to happen.
And then, at the point of no return, with self-pity paving the way, big time, in a downward spiral, I stopped giving up. I had enough.
Like with eating, I was full, or like running, there were no steps left. It was kind of a Forrest Gump moment. I stopped running. I just stopped.
I was done with this sucky slackly version of myself. To this day, I still can’t put into words what hit me. The short version is - I had enough. I gathered myself. Asked my family for forgiveness, then help, and decided to go into private stealth mode and rebuild the strongest and baddest version of myself. Kinda like a Rocky IV approach.
Back to life. Back to the beginning. Back to childish naivety. Back to full strength of body, mind, and soul. Back to blue skies, happiness, and full-blown motivation. Just like I felt in 2012 when starting my first company in New York, getting married to the love of my life and a few years before my son was born. When everything was pure and I was a happy-go-lucky-let’s-do-this-cup-half-full kinda person.
I knew it would be difficult in my current framework in Copenhagen, so with the help of my family, we moved to Kalahe, Sri Lanka, got the kids in school, set up our workdays and activities and basic infrastructure, and began “mission 2.0 full force.”
This is the absolute, hands-down, best decision I’ve ever made, and my next 60 years are going to be fully coloured by this decision. Not just for me, but for all of us. Becoming closer, stronger, happier, naive in life, and present.
Now, that didn’t suck!
Conclusion: we’re all a book of many chapters and we decide when to turn a page. At some point someone (or something) will turn the last page for us and then it’s done. But until that happens guess who’s behind the wheel deciding on the lefts and rights.
Oh, and in private life I’ve had one (1) bat and a thousand home runs mainly thanks to my anchor and north star Marie-Louise Strøyberg, family and friends ❤️
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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