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Mikael Blaisdell
Analyst. Advisor. Executive Director: The Customer Success Association
Professional Background
Mikael Blaisdell is a distinguished thought leader and authoritative voice in the realm of customer success and retention strategies. With a career spanning several decades, Mikael has established himself as a pivotal figure in the quest to understand how organizations can enhance customer relationships to boost per-customer profitability. As the Executive Director of The Customer Success Association, he has been at the forefront of bolstering the Customer Success profession through insightful research, strategic leadership, and vibrant community engagement. The Customer Success Community, which he leads on LinkedIn, boasts over 27,000 members and serves as a prolific resource for professionals seeking to navigate the intricacies of customer engagement and retention across various industries.
Mikael's outreach transcends geographies, as his insights and strategies are disseminated globally, reaching a readership in over 160 countries through his role as Publisher of Customer Success Magazine. This publication focuses on providing valuable information on optimizing customer relationships, effectively positioning Mikael as a catalyst for innovation in customer success methodologies. His expertise in customer retention and revenue enhancement is unmatched, and his methodologies for Customer Success program design and implementation have transformed business approaches, making him a go-to consultant for forward-thinking companies.
Education and Achievements
Mikael embarked on his educational journey by studying at the prestigious California State University - East Bay where he earned a Bachelor of Arts (B.A.). His commitment to continuous improvement and skill development is evident in his personal pursuits, exemplified by his training in Aikido at the Aikikai Foundation, where he achieved the rank of 1st Dan. This combination of academic and martial training reflects Mikael's belief in the importance of discipline and a well-rounded approach to personal and professional development.
Professional Affiliations
Mikael's professional affiliations paint a picture of a dedicated individual who is not only committed to professional excellence but also to community engagement. He has held several key leadership roles including Director and Analyst at Mikael Blaisdell & Associates, Inc, where his analytical skills and strategic foresight were leveraged to assist clients in achieving their goals. His former position as Secretary of the Board at East Brother Light Station Inc. showcases his passion for non-profit initiatives and community-focused projects in Northern California.
Mikael's background also includes serving as a contributing editor and columnist for various esteemed publications, such as Customer Support Management Magazine and Reseller Management Magazine. In these roles, he has not only provided valuable content for readers but has also contributed to the evolution of industry standards. His leadership as VP of Strategic Operations at Service Management International Inc. further solidifies his reputation as an expert in service-oriented technology and customer support optimization. His experience as Director of Dealer Marketing, Support & Training at Phase One Systems allowed him to extend his customer success strategies into the technology and services sectors, reinforcing the importance of customer contact center optimization.
Notable Contributions
Mikael's impact on the field of customer success and retention is underscored by his ongoing research and thought leadership initiatives. His contributions have not only helped shape corporate strategies for customer engagement but have also fostered a rich ecosystem of professionals dedicated to enhancing customer outcomes. His work exemplifies a profound commitment to advancing the discipline of customer success through education, community development, and a focus on measurable results. Furthermore, his advocacy for technology procurement strategies as they relate to customer success underlines his holistic understanding of business operations.
In addition to his professional endeavors, Mikael has been deeply involved in various non-profit organizations throughout Northern California, reflecting his dedication to giving back to the community and supporting initiatives that foster growth and development. His extensive experience and multifaceted expertise position him as an invaluable resource for organizations looking to navigate the complexities of customer relationship management.
Mikael Blaisdell's enduring contributions to customer success, his exceptional leadership capabilities, and his genuine passion for fostering meaningful customer engagements highlight his role as a leading authority in the industry. As he continues to shape the future of customer success, his insights remain crucial for businesses striving to harness the power of customer relationships to cultivate enduring success.
