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Mike Andrews

Senior Analytics Consultant at Noble People

Mike Andrews is a seasoned Senior Analytics Consultant at Noble People, based in Richmond, Virginia. With over 15 years of experience in marketing analytics, he specializes in developing data-driven strategies that help brands enhance their performance and achieve growth. His expertise includes cross-channel measurement frameworks, marketing mix modeling, and incrementality testing, among other analytics best practices.1

Professional Background

  • Current Role: As a Senior Data & Analytics Consultant at Noble People, Mike leads the analytics department, focusing on integrating proven strategies to enhance client value through data. He has developed a maturity roadmap to evolve the agency's analytics practice into a core competency.1
  • Previous Experience: Before joining Noble People, Mike held various significant roles including:
    • Senior Data & Analytics Consultant at Curinos, where he worked with clients like Virgin Voyages and Measured, Inc.
    • Partner and Business Science Director at MediaCom, managing campaign analytics and data strategy for personalized marketing campaigns.
    • VP of Strategy & Analytics at Wunderman, driving digital personalization and customer experience strategies for major clients.1

Teaching and Mentorship

In addition to his consulting work, Mike is also a MasterClass instructor with M^2, where he teaches marketing leaders about data storytelling and statistical analysis. His mission is to empower marketers to make informed decisions based on data insights.1

Education

Mike holds an MBA and has cultivated a career dedicated to leveraging analytics for business growth and improved customer engagement.1

Overall, Mike Andrews combines extensive experience in analytics with a passion for teaching and empowering others in the field of marketing.

Highlights

Dec 17 · accuristech.com
Meet the Accuris Executive Team
Nov 16 · oxera.com
People - Oxera

Related Questions

What specific projects has Mike Andrews led at Noble People?
How does Mike Andrews' experience at Virgin Voyages compare to his role at Noble People?
What are some key achievements of Mike Andrews in his career?
How does Mike Andrews' approach to marketing analytics differ from others in the industry?
What is Mike Andrews' role at M^2, and how does it complement his work at Noble People?
Mike Andrews
Mike Andrews, photo 1
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Location

Durham, North Carolina, United States