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Mike Banuelos

VP, Strategy // CMO Consultancy at Hawke Media

Mike Banuelos is an entrepreneurial VP of digital/performance marketing with over 12 years of experience specializing in e-commerce, marcomm, brand strategy, and team leadership. He excels in defining and implementing key business strategies, managing projects and teams, and driving integrated marketing campaigns. With a background in working with start-ups, governments, and Fortune 500 companies, he has a proven track record in business development and demand generation.

Mike has collaborated with various brands, business owners, C-level executives, and marketing professionals in D2C, B2C eComm, B2B, and mobile sectors. His career has involved partnering with 200+ brands across different industries to optimize their e-commerce and digital marketing strategies, showcasing a keen understanding of driving business impact efficiently. As a VP Strategy at a prominent digital agency, he stays at the forefront of emerging technologies and platforms, emphasizing the importance of scaling and balancing efficiency, retention, and lifetime value.

Mike's unique background brings a fresh perspective to his work, emphasizing a human-centric approach in marketing amidst increasing privacy concerns and regulations. His expertise in brand strategy, market research, and performance marketing combined with a data-driven approach sets him apart as a next-generation marketing leader.

Outside of work, Mike is an avid outdoorsman who enjoys activities like hiking, trail running, rock climbing, camping, road tripping, and off-the-beaten-path travel across 5 continents.

Mike Banuelos
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Location

Santa Monica, California