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Mike Bargman
CEO and Co-Founder at Headline Media. Former: Chasing Stories. Current: Unicorn Hunting.
Mike Bargman is the Managing Director and co-founder of Headline Media, a prominent public relations firm based in Israel.12 With a background in communications and consulting, Bargman has extensive experience working with various organizations and government entities.1
Professional Background
Before co-founding Headline Media, Bargman:
- Collaborated with over 20 UN Agencies
- Provided communication consulting to numerous Israeli government ministries1
Current Role
As Managing Director at Headline Media, Bargman:
- Leads the company's operations and strategic direction
- Focuses on helping innovative startups challenge established market leaders5
- Demonstrates expertise in leveraging PR on platforms like LinkedIn6
Education and Skills
Bargman holds a degree from Tel Aviv University, which he attended from 2001 to 2003.3 His professional skill set is described as robust, likely encompassing areas such as public relations, strategic communications, and business management.
Additional Information
Bargman is actively involved in industry events and discussions. For instance, he recently shared insights about a panel hosted by Headline Media in London, featuring perspectives from top marketers.4
Mike Bargman's LinkedIn profile can be found under the username mike-bargman-1ab40647, where more details about his professional experience and accomplishments may be available.
Highlights
Launching a startup is more art than science...its often messy, and there certainly isn't one empirical way to get it right (or wrong!). Super excited to join incredibly talented investors, founders and marketers such as Maya Azoulay from lool ventures, Daphna Miller from NewMoo, Michael Shomer Schwartz from Obol, Lauren Gumport, from Faye Ori Fingerer from Faireez inc. and @Marta Mozes from Google for Startups to share some of our experiences at Headline Media into what has worked, what has worked less well, what has failed miserably, and maybe a few insights into what we hope will work in the future...
Huge thank you to the wonderful Lena Young from lool ventures and Google for Startups for putting this together and always looking for ways to provide great value and insights to the ecosystem!!!
RSVP👉🏻 https://lu.ma/qf6s2fkv
I finally had the opportunity to watch the full video Headline Media posted of a panel we hosted in London with LocalGlobe a few weeks back featuring insights from some of the best marketers we have worked with over the years such as Lauren Berkemeyer from YuLife, Yael Wissner-Levy from Lemonade, and Matthew Jones from Cowbell. It’s a true masterclass. Will try to share these great insights as they pop up. Below is Yael Wissner Levy discussing how storytelling was a key element in Lemonade's GTM strategy from the ground up long before product hit market. I get asked what the 40 or so unicorns we have been lucky enough to play with have in common. First, they are overwhelmingly second timer founders. As second timers, they know where to put their investment of time and resources right out of the gate for the best long-term outcome. Almost all of them put storytelling at the top of the agenda early in the lifecycle of the startup. I promise you, these are hard-core tech guys so they don’t instinctively gravitate towards, or even like storytelling or marketing. BUT they do know that making “Phuking A” hires to run marketing or brand as early as possible and well before the product is ready increases the chance of adoption, and a massive ROI on their investment down the road. Faye Co-Founder Daniel G. shared a similar experience with me at the event described, but gave credit to Viola Ventures Omry Ben David for encouraging them to grab the incredible Lauren Gumport during early days. Needless to say, it is clearly paying off (Lauren and the Faye team are crushing it...). Point is…dealing with storytelling and marketing is indeed a nightmare before product is ready, but the people with the most experience and success know that it is twice as hard to play catchup down the road with your positioning. Without building a significant brand narrative out of the gate, you will end up leaving money on the table. Enjoy.
