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Mike Barrett

Group Sales & Partnerships Controller at ITV

Mike Barrett, Group Sales & Partnerships Controller at ITV

Mike Barrett is the Group Sales & Partnerships Controller at ITV, a major British media company.134567 In this role, he manages a large portfolio of clients that spend over £700 million annually on ITV advertising, including major brands like P&G, Unilever, Nestlé, and Ford.3

Some key responsibilities and achievements of Mike Barrett at ITV include:

  • Overseeing partnerships between ITV and major brands like Domino's, Laithwaites Wine, and NatWest2678
  • Securing sponsorship deals for ITV programming, such as Domino's sponsoring the ITV Hub video-on-demand service and Laithwaites becoming the first wine partner of ITV Drama26
  • Representing ITV at industry events like The Future of Content and Media Innovation Summit in 20241

Mike Barrett's LinkedIn profile URL is https://uk.linkedin.com/in/mike-barrett-257225163, which matches the username provided in the query.

Highlights

Nov 17 · linkedin

Delighted to have presented with the wonderful Tasha Ghouri at yesterday's superb #GoodstuffMSC.

We posed the question Are you 'on mute'?, encouraging the industry to ensure their advertising can be understood by the ENTIRE audience you're paying to reach.

With 7.5m people in the UK using subtitles when watching TV and 2m either blind or visually impaired, we should be ensuring our ads are accessible to all.

Thank you Goodstuff & Stagwell for a great event and allowing us to push this important topic up the agenda

Sep 19 · linkedin

Very proud of ITV for taking such a bold & impactful stance, great work by all involved. Truly shocking that this performance received 24,000 complaints but much much more importantly this would have inspired MILLIONS! #diversity

Related Questions

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Mike Barrett
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Location

Greater London, England, United Kingdom