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Mike Capuano

CMO, Pluribus Networks (I am hiring a Channel Marketing and Enablement Manager )

Results driven professional with 20+ years of experience building and leading B2B marketing and product management teams in the areas of networking, data center and cloud.

Highlights

Jul 11 · linkedin

I found this interview by Jason Feifer of LinkedIn editor in chief Daniel Roth and director of product Alice Xiong very insightful wrt LinkedIn's mission and current AI algorithms for categorizing and sharing content.

The title of the podcast "Why LinkedIn Doesn't Want You Going Viral" hints at the essence of the message. First that LinkedIn wants to be the place to go that connects professionals to economic opportunities...to become better at what they do or what they want to do. Second, that LinkedIn is not about tricks and gimmicks to drive posts to go viral, but about solid posts by experts containing advice and knowledge.

There are effectively two types of posts that LinkedIn AI will categorize:

  1. A personal post, for example an update from you on a successful team offsite. In this case the post will be shown to your followers.

  2. A post sharing knowledge from you as an expert in a particular area. This post can often be shared to both your followers and those outside your direct LI network.

It is this latter sort of post that can help you expand awareness of your expertise and potentially build new connections. LinkedIn's AI algorithms will look at the poster's professional background (e.g. the poster is a specialist in marketing), analyze if the post is sharing knowledge, and also examine if the post is driving a "conversation" with engaging comments followed by feedback from the author. If these three criteria are met, LinkedIn will share this with other LinkedIn members that are interested in that particular area of expertise (e.g. marketing) but that may not be in your network. The ultimate goal is to simulate a business engagement or meeting which is never one way, but instead there are conversations going back and forth in a collaborative knowledge sharing journey.

#linkedinlearning #linkedin #marketing #ai

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Mike Capuano
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Location

Los Altos, California