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Mike Carr

Managing Director, NameStormers

Mike Carr is the CEO and co-founder of NameStormers, a company specializing in creating product, company, and service names.12 With over 30 years of experience in the branding and naming business, he is directly involved in every naming project at NameStormers.3

Prior to founding NameStormers in 1986, Mike held several leadership positions in marketing and technology:

  • President of The Salinon Corporation
  • Senior Vice President at Compucon, an A.C. Nielsen subsidiary, where he led Communications Marketing Research for U.S. and European Nielsen clients
  • Software Programmer in advertising and marketing for the Dr Pepper Company3

Mike is known for his expertise in addressing naming challenges, including budget constraints, team disagreements, and legal issues.1 He emphasizes key considerations for great names, such as length, spelling ease, memorability, branding alignment, and competitor differentiation.1

Under Mike's leadership, NameStormers has successfully created names for well-known brands like Angry Orchard, Cherubs, and Tapestry for Hilton.1 The company combines AI tools with human expertise to vet names legally, culturally, and linguistically.13

In addition to his role at NameStormers, Mike serves as a board member for John 13 Community, a non-profit organization.4

Related Questions

What are some of the most memorable names created by NameStormers?
How does NameStormers use AI in their naming process?
What challenges do clients typically face when naming their products or companies?
Can you share more success stories from NameStormers?
How does NameStormers ensure the names they create are legally and culturally appropriate?
Mike Carr
Mike Carr, photo 1
Mike Carr, photo 2
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Location

Austin, Texas, United States