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Mike Chopowick, CAE
Vice President, Communications, Member Relations & Marketing at EDA
Mike Chopowick, CAE, currently serves as the Vice President of Communications & Member Relations at the Electricity Distributors Association (EDA) in Toronto, Ontario, Canada. He has held this position since September 2022, where he is responsible for providing local distribution companies with essential industry knowledge, advocacy, and networking opportunities vital for their business success.12
Professional Background
Chopowick has a robust background in public policy and association management. Before joining the EDA, he was the Chief Executive Officer of the Ontario Waste Management Association from February 2020 to July 2022. His experience also includes roles such as Director of Policy & Communications at the Ontario Waste Management Association and Acting Executive Director at Ontario Racing.12 His expertise encompasses crisis management, political communication, public affairs, and government relations.
Education and Certification
He holds a Bachelor's Degree in Urban and Economic Geography from the University of Toronto - University of St. Michael's College. Additionally, he is a Certified Association Executive (CAE), having completed a specialized program focused on business association management and advocacy through the CSAE Canadian Society of Association Executives.1
Chopowick's career reflects a strong commitment to enhancing member relations and communication strategies within the sectors he has served.
Highlights
A top rule in marketing is build a strong brand image that customers identify with.
Apple's new iPad ad was not terrible, but it was way off-brand. I bet many Apple customers play vinyl LPs and guitars.
The point of the ad, that a variety of creative platforms are compressed into this new device, could've been conveyed in much better ways than showing things being crushed by a hydraulic press. Destroying things is not what customers see as Apple's brand.
Always use a promotional message that's consistent with your #brand and builds trust with your customers and audiences.
“AI won’t take your job. Someone better than you at using AI will take your job.”
One of the best quotes on how companies should embrace and plan for use of #ArtificialIntelligence, by Richard Leblanc FCMC, CMC-AF, BSc, MBA, LLB, JD, LLM, PhD at today’s Electricity Distributors Association Directors Summit hosted by Aird & Berlis LLP in Toronto.
