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Mike Dean
President at Ampersand. Moving TV Forward.
Mike Dean is the newly appointed President of Ampersand, a data-driven TV advertising sales and technology company, starting February 5, 2024.12 He is a seasoned media and technology leader with over 20 years of experience in the industry.3
Prior to joining Ampersand, Dean held several notable positions:
- Managing Director at Deloitte Consulting's Technology, Media, & Telecommunications practice (November 2021 - January 2024).3
- SVP of Advanced Advertising, Data, and Sales Research & Insights at Paramount (February 2018 - November 2021).3
- VP of Advanced and Programmatic Advertising at Disney ABC Television Group (June 2014 - February 2018).3
Dean's background also includes military service as an Airborne Infantry Team Leader in the U.S. Army from 1993 to 1997.3
In his role as President at Ampersand, Dean will lead the company's evolution as a provider of data-driven, multiscreen advertising solutions. He will work with the leadership team to leverage Ampersand's assets, including its large share of multiscreen television inventory and extensive data insights.12
Highlights
When precision meets scale, the power of addressable TV is unleashed. Join us next week in Cannes for brunch, as we learn about out what’s “on tap” at Molson Coors with VP of Media and Digital, Brad Feinberg. Then Pooja Midha moderates a conversation on lessons learned from leaders in addressable with Diana Bojaj, JEFF JOHNSON, Matt Spiegel. And Jason Brown closes the show with a wrap up remarks and a toast with his favorite Molson Coors beverage. Don’t miss it. We’ll see you at Freewheel Beach, Wednesday 10-11:30. Register here https://lnkd.in/eE-V6QJc Ampersand, Spectrum Reach, Comcast Advertising, Cox Communications, Xumo, Molson Coors, Carat USA, Canvas Worldwide, TransUnion
Please join me at CIMM Summit NYC for a dynamic conversation on Pulling Back The Curtain to Make Programmatic Video Work. I will be joined by Kevin Weigand, Abbie Reichner, Eric Speck, and Talia Comorau to discuss building a well-functioning, efficient programmatic video marketplace that maintains the best aspects of the TV ad market while unlocking the benefits of programmatic trading. Hope to see you there! #cimmsummit2023 Paramount Advertising Magnite dentsu FOX Ad Solutions Deloitte Consulting
