Sign In

Mike Feldman

Marketing and Media Expert, Retail Thought Leader and Speaker

Mike Feldman is a marketing and retail media expert who currently serves as the Senior Vice President, Global Head of Retail Media at VaynerMedia.13 He joined VaynerMedia in early 2024, moving from his previous role as Head of Retail Media and Commerce at dentsu international.12

Feldman has extensive experience in the retail media sector, having worked at various agencies including dentsu, IPG, and Publicis, as well as on the brand side at Georgia-Pacific.3 His career has focused on driving the evolution of Commerce & Retail Media, with expertise in strategy, activation, and innovation across various categories such as consumer packaged goods, apparel, and electronics.13

At VaynerMedia, Feldman oversees teams responsible for retail media strategies and activation for client partners, aiming to optimize their marketing approaches in the rapidly evolving retail media landscape.13 His approach emphasizes integrating brand and retail media strategies, leveraging VaynerMedia's strengths in creative and media integration.3

Feldman's background is unique, as he grew up as the son of a retail consultant and spent his childhood helping audit Costco stores, giving him early insights into consumer shopping behaviors.24 This experience has shaped his perspective on retail media, viewing it not just as a channel for sponsored listings and ads, but as a powerful testing ground for creative ideas and consumer insights.4

Highlights

Dec 2 · impact.com
The Art and Science of Retail Media with Mike Feldman - Impact
Dec 2 · youtube.com
The Art and Science of Retail Media with Mike Feldman - S01 | E7
The Art and Science of Retail Media with Mike Feldman - S01 | E7
Mar 5 · lbbonline.com
Mike Feldman Joins VaynerMedia as Senior Vice President, Global ...
Sep 13 · Digiday
Criteo looks to unify retail media with a DSP and a three-pronged set ... - Digiday
Criteo looks to unify retail media with a DSP and a three-pronged set ... - Digiday
Jan 18 · marketingbrew.com
How retail media took off, with Dentsu's Mike Feldman
How retail media took off, with Dentsu's Mike Feldman
May 23 · Business Insider
Amazon, Walmart, Kroger, Are Fueling Retail Media Growth, What's Next - Business Insider

Related Questions

What are Mike Feldman's key achievements at dentsu international?
How did Mike Feldman's role at VaynerMedia evolve after joining?
What strategies does Mike Feldman implement for retail media at VaynerMedia?
How has the retail media industry changed under Mike Feldman's leadership?
What inspired Mike Feldman to transition from dentsu to VaynerMedia?
Mike Feldman
Mike Feldman, photo 1
Mike Feldman, photo 2
Add to my network

Location

Greater Atlanta Area