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Mike Golden

Mike Golden is the President of Brandigo China, an independent marketing communications agency based in Shanghai.14 He has over 25 years of experience in Asia, including 20 years in China, and is known for his expertise in helping multinational businesses create and manage effective marketing programs in the Chinese market.4

Golden founded Brandigo China (formerly Adsmith China) in 2004.2 He holds an MBA from the University of California, Berkeley, and is a graduate of Cornell University.23 His background includes five years of experience working in Japan for a Japanese graphic design software company, which contributes to his understanding of Asian markets.13

As the leader of Brandigo China, Golden specializes in:

  1. Brand strategy and marketing communications
  2. B2B marketing
  3. China market entry strategies
  4. Integrated marketing campaigns

Some of Brandigo's notable clients under Golden's leadership include Costco, Chevron, DSM, Henkel, and the United Kingdom Department of International Trade.3 The agency is particularly well-known for its role in Costco's successful launch in China in 2019.3

Golden is also the co-host of the Radical Global Marketing Podcast, where he interviews global marketers from around the world.4 His expertise spans various industries, with a strong focus on B2B (chemical, industrial), consumer (hotel, F&B, tourism), and government (trade organizations) sectors.4

Highlights

Michael Golden | President - Brandigo China | Forbes Agency Council
Michael Golden | President - Brandigo China | Forbes Agency Council
About Us -
About Us -
May 10 · en.wikipedia.org
Brandigo China - Wikipedia

Related Questions

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Mike Golden
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Location

Jing'an District, Shanghai, China