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Mike Hasinoff

Executive Producer, Film at Droga5

Mike Hasinoff is an Emmy-nominated producer and former Executive Producer of Film at Droga5, where he worked from February 2016 to October 2023.3 He was named Agency Producer of the Year by Ad Age's Creativity Awards in 2021.3 Hasinoff is known for his meticulous attention to detail and expertise in handling complex projects, working with high-profile clients such as Meta (formerly Facebook), Nordstrom, Equinox, and lululemon.12

During his time at Droga5, Hasinoff developed a reputation for integrity-driven storytelling and elevating production strategies.3 He has been instrumental in developing diversity and inclusivity initiatives within production, championing young directors and providing opportunities to underrepresented talent.3

Some of Hasinoff's notable work includes:

  1. The "Open Mind Is the Best Look" campaign for Nordstrom, directed by Martin de Thurah, which he considers one of his best works.2
  2. The Tokyo Summer Olympics campaign for Facebook (now Meta), which he described as "the biggest, most intricately complicated campaign I'd worked on thus far".2

As of May 2024, Hasinoff has founded his own company, American Haiku, where he serves as Founder & Executive Producer.3 He is also involved in independent film production, working as a Co-Executive Producer on the documentary "Daughters" since December 2020.3

Throughout his career, Hasinoff has worked at various agencies, including co, john st., Dare, Cossette, and TBWA\Vancouver, gaining experience with a wide range of clients and industries.3

Highlights

Aug 14 · linkedin

Today is a big day for Daughters.

A testament to young girls' resilience and hope in the face of the great challenges posed by incarceration, the film is now available globally to watch on Netflix.

American Haiku is in awe of Natalie, Angela and the rest of the team's achievement in bringing this incredible story into the world, and feel pretty privileged to have been part of it.

We hope it moves you to take action and support the Daughters Impact Campaign: https://lnkd.in/g8wM6Ykb

May 10 · linkedin

I’m happy to share that I’m starting a new position as Founder & Executive Producer at American Haiku!

Related Questions

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Mike Hasinoff
Mike Hasinoff, photo 1
Mike Hasinoff, photo 2
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Location

New York, New York