Sign In

Mike Hauptman

Founder @ AdLib DSP | The Entire Programmatic Universe, Unlocked.

Mike Hauptman is the founder and CEO of AdLib Media Group, with a strong passion for creating innovative solutions in the online marketing industry since 2006.

AdLib Media Group offers a self-service platform for marketers to access premium programmatic advertising, providing simplicity, scalability, and insights to launch successful campaigns across all channels.

With over eight years of experience at MediaMath, Mike Hauptman held various roles including VP of Technical Business Development and Global VP of Platform Integrations, showcasing a track record of delivering high-performing software solutions in programmatic media buying.

Mike Hauptman studied BS in Management Information Systems at the University at Buffalo School of Management, The State University of New York, and has been involved in various organizations including Hampton, AdLib, MediaMath, Tawkers Messaging, and Mediaplex in different capacities from sales to technical roles.

Highlights

Jan 6 · twitter

Launched an ad campaign? Great.

But how do you measure real ROI?

Here’s how to see the full picture (beyond clicks):

  • Define Goals: Awareness? Conversions?
  • Track CLV: Lifetime value > Initial sale
  • Watch CPA: Cost per acquisition matters
  • Measure Engagement: Clicks ≠ Real Impact
  • Run Lift Studies: See true impact
  • Post-Conversion: Repeat buys, referrals

ROI isn’t one metric, it's the big picture.

What's your go-to metric?

Dec 23 · twitter

Read this before planning your next holiday campaigns!

Want to crush it next holiday season?

Here’s what to do:

→ Start early & optimize often: Early launches = more time to refine & boost ROI.

→ Segment your audience: Target gift shoppers with tailored messaging.

→ Go cross-channel: Sync ads on social, CTV, & display to reach buyers everywhere.

→ Test & refresh: A/B test & keep creatives fresh to beat ad fatigue.

→ Set frequency caps: Don’t overwhelm, keep your audience engaged.

Get ready to own the next holiday season.

What’s your top campaign strategy?

Mike Hauptman
Add to my network

Location

New York, New York, United States