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Mike Ilacqua

Global Head of Product, LEGO® Star Wars™ at the LEGO Group

Mike Ilacqua is the Global Head of Product for LEGO® Star Wars™ at the LEGO Group, based in the Greater Hartford area.1 He has been in this role since April 2021, overseeing the development and strategy for LEGO Star Wars products.13

Career History

  • LEGO Group: Ilacqua has been with the company since 2016, holding various positions including:

    • Senior Director, Global Head of Product - LEGO® Star Wars™ (Apr 2021 - Present)
    • Brand Director, US Marketing (Aug 2019 - Apr 2021)
    • Brand Director, Americas Marketing (Jan 2018 - Jul 2019)
    • Director of Marketing, Younger Core (Oct 2016 - Dec 2017)1
  • Colgate Palmolive: Prior to LEGO, Ilacqua worked at Colgate Palmolive from 2009 to 2016 in various marketing roles.1

  • Pfizer Pharmaceuticals: He worked as a Therapeutic Specialty Representative and Professional Healthcare Representative from 2004 to 2007.1

Education

  • MBA in Marketing from Cornell University - S.C. Johnson Graduate School of Management (2007-2009)
  • Bachelor of Science in Business Administration from SUNY Geneseo (1999-2003)1

Role and Responsibilities

As the Global Head of Product for LEGO Star Wars, Ilacqua is involved in key initiatives such as:

  • Developing products for adult LEGO Star Wars fans (AFOLs)2
  • Overseeing the creation of new LEGO Star Wars sets, including special anniversary editions3
  • Participating in industry events and product launches, such as the 25th anniversary celebration of LEGO Star Wars34

Ilacqua has been instrumental in expanding the LEGO Star Wars product line to cater to both children and adult fans, emphasizing the cross-generational appeal of the brand.2

Highlights

Feb 17 · lego.com
LEGO® Star Wars™ 25 Anniversary - About Us
Feb 17 · lego.com
Star Wars 25th Anniversary - About Us - LEGO.com
Star Wars 25th Anniversary - About Us - LEGO.com
Nov 10 · jedinews.com
The Growing Galaxy of Adult LEGO Star Wars Fans - Jedi News

Related Questions

What inspired Mike Ilacqua to join the LEGO Group?
How has Mike Ilacqua's background in marketing influenced his role at LEGO?
What are some of the most popular LEGO Star Wars sets under Mike Ilacqua's leadership?
How does Mike Ilacqua engage with the adult fan base for LEGO Star Wars?
What challenges has Mike Ilacqua faced in his role at the LEGO Group?
Mike Ilacqua
Mike Ilacqua, photo 1
Mike Ilacqua, photo 2
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Location

Greater Hartford