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Mike Johnson

Digital + Content at CAA

Mike Johnson is the Head of Digital Strategy at Creative Artists Agency (CAA), where he has been instrumental in leading digital innovation and brand consulting since August 2018. His role encompasses overseeing global digital strategies, focusing on areas such as search engine optimization (SEO), mobile applications, and transmedia storytelling.1

Professional Background

  • Current Position: Head of Digital Strategy, Brand Consulting at CAA.
  • Previous Roles:
    • Senior Vice President, Head of Global Innovation at CAA Brand Consulting (2018 - Present).
    • Senior Vice President of Brand Innovation at The Marketing Arm (2018).
    • Vice President of Digital Strategy at The Marketing Arm (2016 - 2018).
    • Co-Founder of Next Impulse Media, which was recognized for its significant online traffic and engagement.1

Education

Mike Johnson holds a Bachelor of Arts in Fine Arts and Art History from Amherst College. His educational background complements his extensive experience in the entertainment and digital marketing sectors.1

Skills and Expertise

Johnson is noted for his strong consulting capabilities in:

  • Digital Strategy
  • Business Development
  • Mobile Applications
  • Transmedia Storytelling

His diverse experience spans various roles in digital marketing and strategy across notable companies, including Electronic Arts and Vocus, where he managed significant digital initiatives and partnerships.1

In summary, Mike Johnson's expertise in digital strategy and his leadership at CAA position him as a key figure in the intersection of entertainment and digital innovation.

Highlights

Jan 1 · intch.org
Bethany Johnson - Head of Global Digital Marketing & Brand ... - Intch
Jan 1 · cle.tba.org
Faculty Profile: Michael Johnson - TBA CLE
Faculty Profile: Michael Johnson - TBA CLE

Related Questions

What are some of Mike Johnson's most notable achievements at Creative Artists Agency?
How did Mike Johnson's role at The Marketing Arm prepare him for his position at CAA?
What innovative strategies has Mike Johnson implemented in the entertainment industry?
Can you provide examples of successful digital campaigns led by Mike Johnson?
How has Mike Johnson's background in fine arts influenced his digital strategy work?
Mike Johnson
Mike Johnson, photo 1
Mike Johnson, photo 2
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Location

Dallas-Fort Worth Metroplex