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Mike Lee

Growth Marketing | GTM Demand Gen | Sr. Global Campaign Lead, Salesforce

Mike Lee is a seasoned technology professional with over 15 years of experience in B2B and B2C sectors, specializing in demand generation, end-to-end customer lifecycle management, product growth, and brand awareness efforts.

He is a senior integrated marketing strategist proficient in designing scalable and personalized customer journeys and digital-first sales strategies.

Mike excels in leveraging audience-first expertise and digital strategies to enhance business growth and customer acquisition through digital marketing.

He has a successful track record of establishing strong relationships with CMOs and C-Level executives, and he is passionate about utilizing data-driven approaches to drive revenue growth and maximize customer impact.

His key skills include digital, email, and social media marketing, growth marketing, demand and lead generation, customer journey mapping, outbound and inbound channel strategy, audience segmentation, marketing automation, campaign analytics, SEO, SEM, advertising campaigns, branding, vendor and budget management, among others.

With a Master of Business Administration from Duke University and a Bachelor of Science in Business Administration from the University of North Carolina, Mike has a solid educational background to complement his wealth of professional experience.

His technical proficiency includes tools like Google Analytics, Google Tag Manager, Tableau, Eloqua, Adobe Analytics, Salesforce, and more, demonstrating his versatile skill set in handling various marketing technology platforms.

Having held key roles at Salesforce and Cisco, among other organizations, Mike has honed his expertise in global campaign leadership, growth marketing, demand generation, and marketing strategy development.

Throughout his career, Mike Lee has showcased a commitment to innovation, strategic thinking, and team leadership, making him a valuable asset in driving marketing initiatives and achieving business growth.

Mike Lee
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Location

Durham, North Carolina, United States