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Mike Marzano
Head of Cloud Alliances & Marketplace | Hyperscaler Strategy
Mike Marzano is a Cloud Alliances and Cloud Marketplace leader with over 18 years of experience in account management, business development, and partnerships within SaaS, Martech, and Technology Solutions. He has a track record of building programs focused on technology innovation, joint-offering development, product sell-through, and co-selling, both as a team leader and individual contributor.
His core competencies include Cloud Alliances, Azure Marketplace, AWS Marketplace, Channels & Alliances, Revenue-Driving Partnerships, Business Development, Relationship Management, Key Accounts, Contract Negotiation, Team Leadership, Martech, Partner Development, SaaS, DaaS, CDP, Enterprise, Retail, eComm, Agency Partnerships, Insights, and Analytics.
Mike Marzano holds a Building Digital Partnerships and Ecosystems certification with distinction from INSEAD and studied BA in Mass Communication/Media Studies at the University of Connecticut. Additionally, he pursued Business Administration and Management at Saint Michael's College and is an alumnus of Avon High School.
In terms of organizational experience, Mike has held prominent roles such as Head of Global Cloud Alliances at Contentsquare, VP of Global Alliances & Partnerships at dunnhumby, Global Senior Director of Alliances & Partnerships at dunnhumby, and Director of Strategic Accounts and Partnerships at Unmetric. He has also worked at organizations like Appinions Inc., Buddy Media, Reliance Standard, The Hartford, among others.
Highlights
A great relationship will buy a struggling partnership 6 months, but if you are depending on turning things around with a well-timed special-move from your Executive Sponsor....
Partnerships are heavy. Don’t expect your Executive sponsors to carry all the weight.
#cloudmarketplace #azuremarketplace #awsmarketplace #gtm #microsoftpartners #partnersuccess #partnermanagement
Today we introduced our Q2 Cloud Marketplace incentive to our global sales team. Last week I had the opportunity to speak with Efe Senel of Channext about why this is such an important piece for a successful Marketplace GTM strategy. Quick takeaways:
1.) Don't mess with your sales team's compensation 2.) Work to prove the value of new, unfamiliar sales process & channels 3.) Remove discomfort by offering incentive over and above
Check out the podcast #cloudmarketplace #azuremarketplace #awsmarketplace #gotomarket
