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Mike Morrissey

Head of Commercial Activity - UK & Ireland

Mike Morrissey is the Head of Commercial Activity for the UK & Ireland at Tenacious Engagement, formerly known as MyDealDoc.2 He co-founded MyDealDoc in 2014 with David Keenaghan while they were both working as chartered accountants at KPMG, one of Dublin's "Big Four" accountancy firms.1

Morrissey and Keenaghan were inspired to start their own company due to the high cost of living in Dublin and the growing popularity of mobile apps. They created two money-saving apps for consumers: BabyDoc and TippleDoc.1 In 2015, Morrissey was accepted into the New Frontiers programme at the Media Cube, which he credits as a crucial step in the development of their business.1

Under Morrissey's leadership, the company has achieved significant milestones:

  1. Acquired an impressive client list from Ireland's top FMCG businesses
  2. Received Competitive Start Funding from Enterprise Ireland
  3. Won the Best Digital Startup prize at the Bank of Ireland Startup Awards in 2016
  4. Launched the BabyDoc Club in 2017, which became the largest Mum & Baby platform in Ireland and one of the fastest-growing in the UK
  5. Expanded into retail with the BabyDoc Shop in early 2021

The company rebranded to Tenacious Engagement in 2018 and is now located in Deansgrange, Dun Laoghaire.1

Highlights

Feb 1 · incyte.com
MICHAEL MORRISSEY | Incyte.com
Jul 29 · mediacube.ie
Tenacious Engagement - (formerly MyDealDoc) - Media Cube
Tenacious Engagement - (formerly MyDealDoc) - Media Cube
Jan 1 · lobbying.ie
Analog Devices International Unlimited Company - Lobbying.ie
Jan 1 · analog.com
The Catalyst Team - Analog Devices
Jan 1 · capitalgroup.com
Michael Morrissey | Capital Group

Related Questions

What inspired Mike Morrissey to transition from accounting to entrepreneurship?
How did the New Frontiers program impact the growth of MyDealDoc?
What are the key achievements of Mike Morrissey at Tenacious Engagement?
How did Mike Morrissey and David Keenaghan's backgrounds influence their business decisions?
What challenges did Mike Morrissey face when launching BabyDoc and TippleDoc?
Mike Morrissey
Mike Morrissey, photo 1
Mike Morrissey, photo 2
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Location

Dublin, County Dublin, Ireland