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Mike Ouye

VP Growth & GM, FunPlus

Mike Ouye is the Vice President of Growth and General Manager at FunPlus, a prominent mobile social gaming company known for developing and publishing games globally. He has been instrumental in shaping the company's growth strategies, focusing on user acquisition, monetization, and retention metrics. FunPlus was notably acquired for $980 million in 2014, reflecting its significant market presence in the gaming industry.1

In his role, Ouye emphasizes the importance of geo-based testing to fine-tune game launches and maximize user engagement. He advocates for a data-driven approach to distribution, advising developers to analyze key performance indicators (KPIs) such as tutorials and monetization rates before full-scale launches.1 His extensive background includes previous leadership positions at companies like Playdom and Crowdstar, where he focused on monetization strategies.4

Additionally, Ouye serves on the board of THE_LABEL, which is part of FunPlus's indie games publishing initiative, showcasing his commitment to fostering innovative gaming experiences.2 His expertise in technology and business has enabled him to guide various projects that enhance user engagement and revenue generation within the gaming sector.3

Highlights

Oct 14 · theorg.com
Mike Ouye - Board Member at THE_LABEL | The Org
Feb 16 · appmasters.com
520: Game Distribution, Monetization & Retention with Mike Ouye

Related Questions

What are Mike Ouye's key achievements at FunPlus?
How did Mike Ouye transition from CEO of Red Robot Labs to VP of Growth at FunPlus?
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How does geo-based beta testing work according to Mike Ouye?
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Mike Ouye
Mike Ouye, photo 1
Mike Ouye, photo 2
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Location

San Francisco Bay Area